Date: Thursday, May 29, 2014
Time: 1:00 PM ET/ 10:00 AM PT
In Collaboration With:

In a free, live webinar, the authors of MIT Sloan Management Review's new research report, "The Analytics Mandate" will share the findings and insights from their research into analytics practices.

The report found that an analytics culture is the driving factor in achieving competitive advantage from data and analytics, more important than any of the other capabilities measured in the study. The webinar speakers will discuss the components of an analytics culture, and give guidance on how to make those important culture changes in your organization.

You'll learn:
  • The behaviors, values and decision-making norms that make up an analytics culture.
  • The five questions to ask to begin your company's culture transformation
  • How analytical innovators answer those questions differently from other, less analytically-driven companies
You'll also get a glimpse into the other report findings, including the results on how the analytical landscape is changing as more and more companies become sophisticated users of data.

David Kiron, Executive Editor, MIT Sloan Management Review
David Kiron is the executive editor of MIT Sloan Management Review’s Big Ideas initiatives.

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Pamela Kirk Prentice, Chief Research Officer, SAS
Pamela Kirk Prentice is the chief research officer at SAS Institute Inc., specializing in deriving insights from qualitative and quantitative information to help address key business issues.

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