Digital Audio
Content posted in February 2014
 Getting Smart on Digital Attribution
Digital Audio  
2/27/2014   165 comments
David Schmitt, a marketing analytics executive, understands the importance of data-driven insight into the marketing spend. As such, he's currently overseeing implementation of a digital attribution program at a global hospitality company. Tune in for his lessons learned.
 Hadoop: How to Pick the Right Use Case
Digital Audio  
2/21/2014   77 comments
A primary reason organizations struggle to achieve value from big data is lack of a compelling business use case.




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