Digital Intelligence for Optimizing Customer Engagement
Suneel Grover 1/30/2017 22 comments
Organizations that excel at using data and analytics to optimize their digital businesses will together generate $1.2 trillion per annum in revenue by 2020, according to Forrester Research. Will yours be one of them?
Customer Analytics: Think Outside the Black Box
Suneel Grover 12/11/2016 3 comments
Suneel Grover takes a look at how SAS Customer Intelligence 360 addresses issues such as predictive personalization, segmentation, real-time analytics, and machine learning.
SAS 360 Engage: A/B testing and algorithmic segmentation
Suneel Grover 8/29/2016 2 comments
A closer look at SAS 360 Engage, which enables organizations to interact with consumers by allowing them to create, manage and deliver digital content over web and mobile channels.
SAS 360 Engage: Delivering Blue-Box Predictive Personalization
Suneel Grover 8/8/2016 1 comment
The promises of cloud-based marketing analytics suppliers raise the question of whether a data scientist is necessary for personalization and, if so, what their role should be.
SAS 360 Discover: Predictive Marketing's New Secret Weapon
Suneel Grover 5/27/2016 2 comments
The new SAS 360 Discover provides marketers with new views into the activities of their valued customers.
Introduction to SAS for Digital Analytics and Segmentation
Suneel Grover 4/4/2016 3 comments
A new series of SAS webcasts, SAS for Digital Analytics: Introduction & Advancing Segmentation, highlights how SAS customers can leverage advanced analytics and customer intelligence tools to move forward with their modern marketing strategies.
Web Analytics vs. Digital Intelligence: What's the Difference?
Suneel Grover 3/24/2016 12 comments
Customer intelligence tools are available and the need is there for businesses to take an omnichannel view of their customers as individuals.
Who's the King of Advanced Customer Analytics?
Suneel Grover 3/16/2016 3 comments
The Forrester Research Forrester Wave identified SAS as a leader in customer analytics solutions.
The Analytics of Customer Intelligence and Why It Matters
Suneel Grover 1/26/2016 27 comments
With the growing importance of customer analytics in organizations, the ability to extract insight and embed it back into organizational processes is at the forefront of business transformation. However, this requires considerations for where relevant data resides, the ability to reshape it for downstream analytic tasks (predictive modeling vs. reporting), and how to take action on the derived insights.
Analytical Segmentation for Data-driven Marketing
Suneel Grover 1/20/2016 1 comment
By applying marketing segmentation techniques, analysts can deliver a visual representation of the segments to help explain the results to nontechnical stakeholders.
Forecasting, Goal-seeking, and Magical Stories for Digital Analytics
Suneel Grover 12/29/2015 10 comments
While creative visionaries and data scientists are both tremendous organizational assets within a team, it is the alliance between these two segments that will push marketing forward.
Making the Case for Algorithmic Digital Attribution
Suneel Grover 12/10/2015 17 comments
Uncertain about which marketing channels are successful? There are ways to utilize SAS analytics to get real answers.