Lisa Morgan
Content posted in February 2017
Why Marketing Is So Smart, Yet So Dumb
Lisa Morgan  
2/27/2017   43 comments
Marketing analytics has evolved with the increase in volumes of customer data. But can this increase in data really help us get a full view of the consumers?
How Cybersecurity Analytics Are Evolving
Lisa Morgan  
2/23/2017   34 comments
Cyber security continues to be an arms race as organizations race to protect against new kinds of attacks. Here's how analytics is making a difference.
What A Chief Analytics Officer Really Does
Lisa Morgan  
2/20/2017   5 comments
There has been plenty of talk about the need for a chief analytics officer or chief data officer. But do you ever wonder what they do for a living?




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