Content posted in February 2017
Why Marketing Is So Smart, Yet So Dumb
Lisa Morgan 2/27/2017 43 comments
Marketing analytics has evolved with the increase in volumes of customer data. But can this increase in data really help us get a full view of the consumers?
How Cybersecurity Analytics Are Evolving
Lisa Morgan 2/23/2017 34 comments
Cyber security continues to be an arms race as organizations race to protect against new kinds of attacks. Here's how analytics is making a difference.
ANALYTICS IN ACTION
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- by James M. Connolly