A2's Latest Content on Big Data
posted in December 2014
24 items
Not-So-Big Data Works Just Fine
James M. Connolly  
12/26/2014   36 comments
I will stop saying "big data." I will stop saying "big data." I will focus on analytics in 2015 and beyond.
Data & All the Little Fishes That Swim in the Sea
James M. Connolly  
12/23/2014   14 comments
The global data initiative for monitoring fishing boats, organized by Google and others, won't be a giant leap in stopping overfishing.
6 Bold Predictions for 2015 & Big Data
Jeff Bertolucci  
12/19/2014   23 comments
The predictions for 2015 from experts polled by InforamtionWeek: Big data gets real next year, as does the Internet of Things.
Take an Inclusive View With Big Data Plans
James M. Connolly  
12/19/2014   13 comments
A Gartner blog highlights a consideration -- call it a concern -- that all big-data analytics teams and their clients should keep in mind about including related and supporting departments in their initiatives.
Dynamic Pricing Fuels the Automated Price War
Maryam Donnelly  
12/18/2014   13 comments
The holiday shopper may love the idea of automated price slashing, but the long-term results for the retailer could be untenable margins and loss of brand value.
Data Quality Is in the Shifting Eye of the Beholder
James M. Connolly  
12/17/2014   6 comments
Numbers in the InformationWeek 2015 Analytics & BI Survey highlight some possible differences in how we perceive data quality.
The Analytic Hospitality Executive in 2014: A Review
Kelly A. McGuire  
12/17/2014   Post a comment
The hospitality industry seems to be accepting and embracing that the volume, variety, and velocity of data today is creating a big-data challenge (and opportunity) for the sector.
 Prepare for the Internet of Things Data Blitz
Digital Audio  
12/16/2014   51 comments
As enterprises steadily connect production equipment, transportation networks, environmentals, and other technologies, they will face the challenges of analyzing, digesting, and acting on volumes of new data. No, we won't throw a switch and suddenly have an Internet of Things, but it will evolve in the coming years, and it could pick up its early momentum in the enterprise space.
A2 Is on the Air for You This Week
James M. Connolly  
12/16/2014   Post a comment
All Analytics offers not one but three on-air discussions with analytics experts this week. Be sure to join us.
Don't Be the Kellogg of Analytics
James M. Connolly  
12/15/2014   1 comment
Check out the on-demand audio of the All Analytics Academy, so the story of your data gets delivered to your readers.
Analytics Budgets: Riches & Rags
James M. Connolly  
12/12/2014   9 comments
While some analytics budgets are getting a nice bump in 2015, a significant number of analytics professionals see their budgets heading for negative territory.
Why the 'Art' of Marketing Still Matters
John Balla  
12/11/2014   Post a comment
In the move to bring more science to the marketing initiative, don't forget there's an art to marketing.
The Tech Crystal Ball Needs a Little Wiggle Room
James M. Connolly  
12/11/2014   3 comments
Those in the tech prediction business are building a bit of flexibility into their forecasts, looking out two or three years rather than using the old "what's up in the new year" approach.
Real Data on Climate Change Is a Welcome Concept
James M. Connolly  
12/11/2014   17 comments
Attacking an issue based in large part on emotion, researchers are using advanced data tools and techniques to study climate change.
When Science Gets Ahead of Art
Rachel Alt-Simmons  
12/10/2014   2 comments
A key to segmentation in marketing is to align relevant messaging, media, and context.
A2 Radio: Preparing the Enterprise for the IoT
James M. Connolly  
12/10/2014   Post a comment
All Analytics Radio will focus on how the Internet of Things fits into an analytics strategy and the challenges that have to be overcome.
IWeek's Top 5 Big-Data Trends of 2014
Doug Henschen  
12/9/2014   1 comment
Yes, there will be pure developments in underlying tech matters like Hadoop, Spark, and the cloud, but let's not lose sight of the fact that real companies are getting real benefits from big-data analytics.
Big Data, Privacy & a Good Night's Sleep
James M. Connolly  
12/9/2014   7 comments
A simple list of common threats puts data privacy into perspective.
Making Better Data-Driven Decisions Over Time
AllAnalytics Academy  
12/5/2014   111 comments
The point of all this data is to make better, faster decisions. Not all managers are used to working with data, and there is resistance from managers who go by "gut." Even the best managers will sometimes look at data to see the story they want to see, rather than the story the data is telling them.
The Best Data Presentation Method: It Depends
James M. Connolly  
12/4/2014   11 comments
If you are wondering about the best vehicle for presenting data to the business unit, our A2 Academy speakers say you have to get to know your data and your client, and recognize that people are different.
No Happy Holiday for Hackers: 5 Steps Retailers Must Take to Beef Up Cyber Security
Anne-Lindsay Beall  
12/3/2014   Post a comment
Going into the holidays, what can retailers do to beef up cyber security and regain consumer trust?
Big Silos: The Dark Side of Big Data
Leo Sadovy  
12/3/2014   Post a comment
Data quality, the integration of data silos, and handling and extracting value from unstructured data are still the most fertile fields for making your data work for you.
Flash Poll: Budget Boom or Blah
James M. Connolly  
12/2/2014   7 comments
With 2015 now right around the corner, how does your organization's budget for analytics shape up? Be sure to vote in our Quick Poll.
Data & Intangible Values
Chris Jennings  
12/2/2014   7 comments
Let's open the conversation about when data has real value.




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