A2's Latest Content on Big Data
posted in April 2017
3 items
Analytics and IT: New Opportunity for CIOs
Resource Center  
4/27/2017  
In this Harvard Business Review paper, Tom Davenport describes the opportunity for greater use of analytics in IT, the eras of analytics and how IT will grow and change.
A2 Radio: So Far, So Fast in Embracing Data
James M. Connolly  
4/25/2017   4 comments
Enterprises are adopting analytics technologies and concepts at a remarkable rate, as highlighted by a UBM Tech research report. Our team of experts discusses the findings on AllAnalytics Radio.
Psycho-demographics: Drilling Down on Trump's Campaign Analytics
Jessica Davis  
4/13/2017   13 comments
Did Donald Trump's campaign leverage a new method of analyzing consumer preferences to win the election? We look at just what psycho-demographics mean and how political campaigns and marketers can use them.




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