But in these days of analytics derring-do, those of you out there mining the mounds of data and pulling value out of the chaos deserve something more. You're corporate superheroes, after all, and you ought to be treated as such!
Here's your chance. SAS, this site's sponsor and a business analytics leader, and its enterprise data warehouse partner Teradata have launched a unique campaign to find the analytics superheroes among you. As explained on a newly launched microsite, they're honoring "industry innovators by acknowledging their unique skills managing and analyzing data."
They're bringing together the best and brightest analytics professionals under the League of Analytic Superheroes. The storyline reads straight out of a Marvel comic book (well, one with a business orientation):
Redundant processes vaporize efficiency. Mountains of dirty data blot out the sun. Memories of a once utopian metropolis fade, as the forces of information chaos prevail, and logic slides toward the brink of oblivion. Until one day…Enter you, the champions of analytics far and near. SAS and Teradata are looking for you to share your stories and earn the recognition -- adulation, they suggest -- you deserve for your valiant analytics work.
An elegant union of software and hardware begins to organically synthesize new capabilities of speed, strength and agility necessary to conquer confusion with clarity. The forces of evil multiply with each passing hour, as Dr. Insight, the prescient human embodiment of the union of analytics and enterprise data warehousing, reflects on the possible solutions to what may soon be a global epidemic.
As the tale of Dr. Insight’s research spreads, leaders in business analytics and enterprise data warehousing begin assembling a counter-attack against a growing legion of super villains. Intent on maintaining a world of chaos. Battles ensue, and the sheer volume of their villainy renders mute the chorus of the world’s fiercest analytical minds. From a secluded vantage point, high above the city, Dr. Insight is struck with visions of a future illuminated by data. The path to salvation becomes at once self-evident and the siren is sounded -- a call to action for the best and brightest to join the League of Analytic Superheroes.
But there's more, and this is the really fun part. They've hired the comic artist Ryan Benjamin to transform League honorees into heroic personas whose "journeys from insurmountable business challenge to actionable business insight [will be] captured and processed into stories commensurate with their Superhero status."
Get this -- League honorees even get their very own action figures. How cool is that?
Before there was a League, before there were heroes to shine a light on meaningful data, there was only… darkness.
SAS and Teradata will announce the first analytics superhero Tuesday, March 13. I can't wait.
Will I see you in the League of Analytic Superheros? Get your nomination in today, and draw attention to your wondrous deeds.