SAS, this site's sponsor, today introduced a version of this visual data exploration software for workgroups and midsized businesses. Until now, Visual Analytics had been the purview of enterprise users running meaty database appliances from EMC Greenplum and Teradata or scalable blade computing systems. This new version, however, brings the visualization capability to departmental-size size servers, the company said in a press release.
Visual Analytics, which uses in-memory processing, lets users churn through as much data as they have at their disposal and deliver the results visually in a flash. There's a self-service component, too, letting executives get instant access to the reports or mobile dashboards via PCs or tablets.
But seeing is believing, as the saying goes. And writing about the power of data visualization is much harder than actually showing it. I've seen Visual Analytics in action and, honestly, I can't do it justice.
Good thing SAS is now offering a Visual Analytics microsite complete with an array of demos for just about any industry imaginable, from banking to utilities, or by any role from customer service to R&D. Here are a few of my favorites:
- Retail marketing, for analyzing sales and market performance
- Healthcare, for disease management
- Contact center analysis, across industries
Consider, too, the power Visual Analytics already has bestowed on companies like Creditreform, a German credit agency that provides 24/7 access to more than 24 million credit reports from 26 countries in Europe plus China, and XL Group, a global insurance and reinsurance company. "SAS Visual Analytics makes it faster and easier for our analysts to detect correlations in our business data," said Bernd BŁtow, managing director at Creditreform, in a prepared statement. "That, in turn, improves the quality and forecasting accuracy of our credit ratings."
Kimberly Holmes, head of strategic analytics at XL, shared her interest in Visual Analytics in a trio of posts last month. Read:
- Insurer Sees Visual Analytics as Must-Have
- Visualizing What Questions to Ask of the Data
- Seeing Will Be Believing for the Business
If you haven't checked out Visual Analytics, what are you waiting for? Check out the SAS demos, take our "Get Visual" quick poll, at right, and share your thoughts below.