Mobile Analytics Concerns Make Mountain Out of Molehill


Shawn Hessinger, Community Editor

Shawn Hessinger is a community manager, blogger, social media and tech enthusiast, journalist, and entrepreneur based in Northeastern Pennsylvania. He serves as community manager and blogger for BizSugar.com, a business news and information Website, and contributes regularly to the online business news source, Small Business Trends. He is the founder of PostRanger.com, an online content and media community, and has provided blogging and social media services and consulting for companies all over the world. He researches and writes on a variety of business, Internet-related, and other tech topics including business intelligence and analytics. He is also keenly interested in computer-aided data management as it relates to his various online ventures. A newspaper journalist with more than 11 years experience as a reporter and then managing editor, Shawn began blogging in 2006 and now provides a variety of consulting and outsourcing services in Search Engine Optimization, Web development, and online marketing to companies large and small. He is a strong advocate for the use of BI and related computer data management in business decision making, whether using software as a service (SaaS), cloud, or other applications, and in the opportunity these technologies provide to transform small startups and larger established businesses alike.

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Re: Mobile Decisions
  • 5/18/2012 11:29:22 AM
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The nice part of mobile analytics is the ability to use the data for Marketing. I once worked for a Social Media company who developed campagins for large brands.  Getting geographic data as well as customer data was pretty easy to do and really sold the Marketing departments.

Visual Analytics on the Go or Mobile Processing?
  • 5/17/2012 7:30:59 PM
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I view this from two perspectives:

Case 1: Are you wanting to demonstrate  to clients and present some interactive charts choosing from a list of metrics on your mobile device - Visual Analytics on the Go

OR

Case 2: Are you willing to perform mobile data processing with portable platforms in the backend and complex predcitive models running in the front over them - Mobile Processing

The Industry is ons step close to case 1 with solutions like Ipad Apps for JMP, Social Media Analytics App for Ipad from SAS and many other.

The issues with security and risk are encountered with the Case 2 - The partial solutions have been data encryption on cloud computing. But we know it is more beyond that

 

We evolve
  • 5/17/2012 12:36:26 PM
NO RATINGS

I agree it is overstating the risks, as we evolve we become more mobile. Similar concerns were voiced when laptops became available and now everyone has them and uses them for business. The concerns over tables and smart phones will also dissipate after we get better at securing them and preventing breaches, its part of the evolution process for all out new gadgets.

Survey would help estimate
  • 5/16/2012 11:48:48 PM
NO RATINGS

A survey regarding users who have discontinued mobile analytics' practice due to security concerns and users who are continuing mobile analytics because they find it safe will depict the true picture. If a company has faced a security threat previously in mobile access of sensitive data, then it is rightly to have concerns.

However, the benefits that may accrue due to decision making through mobile analytics usage may force the IT functions of the enterprises to ensure that enough security measures are implemented to waive off security concerns. 

Re: Mobile Decisions
  • 5/16/2012 3:32:51 PM
NO RATINGS

The concern about corporate espionage may be real, but in some sense i think it is exaggerated too. The thing is mobile analytics may not be arranged in such a way that they collect targeted information about companies. They may find it as part of their general analytics, but may not consciously organize it into a comprehensive profile against a company.

I tend to doubt that it is such a big threat for most cases. Maybe for the cases where a the information falls right infront of an interested party at the team doing the mobile analytics.

Mobile Decisions
  • 5/15/2012 8:59:22 PM
NO RATINGS

Re: "Not all business decisions are made in the office or the boardroom".  As we know, many are made out on the golf course.  

While many employees will use their mobile devices for quick communication between them and the office and many of it will not be high level, upper management and executives may have much higher sensitive information that may in itself seem innocuous or meaningless to much people, but highly valuable to a competitor.  

Even low level employees many have information that might seem meaningless by itself, but could help others put together a bigger picture.  While I'm sure it seems far fetched, corporate spieing and other things do happen. 

Apples & Oranges?
  • 5/15/2012 8:50:57 PM
NO RATINGS

Isn't this a bit like comparing apples to oranges, though? Corporate security concerns center on sensitive data being available on mobile devices. I'm not sure the Gartner analysts would say the same concerns crop up regarding analytics on mobile devices involving non-sensitive company data or publically available data. 

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