From Buzzword to a New World of Computing


James M. Connolly, Editor of All Analytics

Jim Connolly is a versatile and experienced technology journalist who has reported on IT trends for more than two decades. As editor of All Analytics he writes about the move to big data analytics and data-driven decision making. Over the years he has covered enterprise computing, the PC revolution, client/server, the evolution of the Internet, the rise of web-based business, and IT management. He has covered breaking industry news and has led teams focused on product reviews and technology trends. Throughout his tech journalism career, he has concentrated on serving the information needs of IT decision-makers in large organizations and has worked with those managers to help them learn from their peers and share their experiences in implementing leading-edge technologies through publications including Computerworld. Jim also has helped to launch a technology-focused startup, as one of the founding editors at TechTarget, and has served as editor of an established news organization focused on technology startups and the Boston-area venture capital sector at MassHighTech. A former crime reporter for the Boston Herald, he majored in journalism at Northeastern University.

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Re: Spin or value
  • 1/23/2018 2:42:18 PM
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Jim writes

We've been talking about the dawn of AI since I got into the tech business back in the first Reagan Administration. In those days we didn't realize that AI never was going to be a product that you could buy off the shelf. AI is taking off today because it has found it's place as just an element -- a capability -- within other applications. 

This makes a lot more sense than viewing and hyping every new technological offering or advance as the latest magic potion, silver bullet, or big bombshell that is gonna totally disrupt our industry or our life or our society as we know it.

 

Re: Spin or value
  • 1/23/2018 1:26:55 PM
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@Joe. Everything being "cloud" was another case of misuse of a buzzword. Or course, that fact that nobody really had a clear definition for cloud five years ago didn't help.

Re: Spin or value
  • 1/23/2018 1:23:51 PM
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Where I think there has been the greatest waste of time when it comes to buzzwords -- even worse than all the predictions about how a tech concept is ready to take off -- is when companies misuse the buzzword and try to fit it into their tech strategy that has nothing to do with the core concept. Possibly the worst instance of this was the focus a year or two ago when everyone was talking about IoT, and anyone who had any product that connected to the Internet would tout it as an "IoT technology".

Re: Spin or value
  • 1/23/2018 1:17:32 PM
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I think journalists help to spread the buzzwords, rather than create them. Actually, I think a third party is most likely to generate new buzzwords, and that would be the academics who want their tech papers to stand out. Then an entrepreneur sees that new term and says, "Hey we do that" and the marketers take over.

Re: Spin or value
  • 1/23/2018 8:03:49 AM
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It would be interesting to see whether journalists or maketing folks come up with the most buzz words. I would guess it's the news writers searching for readers that probably have the most input on new words and phrases.

Re: Spin or value
  • 1/22/2018 11:51:19 PM
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Don't think us marketers don't understand that these attacks are not so subtle attacks on us. And journalists. Marketers and journalists are certainly to blame for slapping "cloud" and any other catch phrase on everything. Oh, and consultants.

Re: Spin or value
  • 1/22/2018 10:22:10 PM
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@louis: Agreed in general, but there is a certain value to buzzwords. Keeping track of them and their usage does give genuine insights into what is important to people/organizations and ongoing trends. At the same time, it's important to remain grounded -- and ground those you work with -- in real issues and real solutions.

Re: Spin or value
  • 1/22/2018 10:20:47 PM
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@impactnow: This was Larry Ellison's precise problem with so-called "cloud computing" in his now infamous presentation years ago. He wasn't so much saying that cloud computing was a dead-end technology as he was lambasting those who were slapping a "cloud" label onto everything.

Re: Spin or value
  • 1/21/2018 11:14:18 PM
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What a buzzword also tends to do is expand and haze up the actual and original meaning. Now analytics means anything to do with numbers, addition and subtraction. Maybe a bit of hyperbole but pretty close!

Please Don't Take Analytics Away !
  • 1/20/2018 5:44:37 PM
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"...I certainly hope the term "analytics" doesn't go away any time soon. That would mean changing the name of this site, and I'd have to pay Instaprint another $12 for business cards."

 

 

Nice Jim !   I can't stop laughing about the business card line !   I don't think there is much chance of the term Analytics going away but who knows what future generations will bring but I certainly hope not.

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