"There's a lot of culture change that has to happen, and we have to cover it not just with an internal lens but with an understanding of what are the external drivers. It's everything from providers to members to partners," said Cooper in a phone interview last week.
Cooper is a career analytics professional with more than 20 years of experience with Blue Cross Blue Shield organizations, Cigna, CVS Health, and NASA.
He can discuss how far managed healthcare has come in the past decade and where it can go in the years ahead. "It all starts with the data," he says. "It's not just the amount of data and types of data, but how quickly it comes at you." Healthcare organizations today have access to new types of data, such as that drawn from social media, and huge amounts of data released every year by the US Centers for Medicare and Medicaid Services.
Cooper will be among the speakers on Wednesday when SAS hosts its SAS Health Analytics Virtual Forum from 8 am to 4 pm ET. Registration is free.
Cooper will participate in an executive panel session, Data-Driven: The Analytics Journey in Health Care and Life Sciences, along with Joseph Colorafi, vice president and chief medical information officer for Dignity Health; Curtis Smith, senior director, commercial innovation for Janssen Pharmaceuticals Inc.; and Kimberly Nevala, director of business strategies, SAS Best Practices.
That panel will examine how healthcare and life sciences organizations are being challenged to rethink the business of medicine. The panel will explore how organizations are evolving to meet these challenges and the role analytics play in this transformation.
It's one of seven panels and general sessions in this week's virtual forum. The morning keynote is by Eric J. Topol, MD, Director of Scripps Translational Science Institute and author of The Patient Will See You Now: The Future of Medicine Is in Your Hands and The Creative Destruction of Medicine.
The changes that presenters will be discussing throughout the day include the evolution of healthcare technologies, from the powerful analytics systems down to the Fitbit on your wrist and your smart phone, where analytics come into play throughout the healthcare system, the role of big data, improving patient care while maintaining profitability, and what has come to be known as the value mandate.
On that last point Cooper notes, "We're already at a tipping point where we are moving away from the fee for service model. Now we need to embrace the concept of fee for value, payment for quality."