Success Secrets of Top Omnichannel Retailers


The Thanksgiving leftovers are gone and the turkey day football games are over. Now holiday shopping season is in full swing. Retailers face a more challenging environment than ever.

Traditional retailers may lament the passage of the time, looking back fondly on when Santa sat in a big chair at the mall and customers did all their shopping at the stores in the mall.

(Image: jordache/Shutterstock)

(Image: jordache/Shutterstock)

Now customers can research all their purchases online, look for the best prices, read reviews of your store and the products, all in an instant. How can omnichannel retailers stand out in this kind of environment?

Yet there are some omnichannel retailers that regularly outperform the rest of the pack. It may not be possible to offer the right product at the right price at the right time at the right location every single time. But they are closer to doing that than their peers in the market.

They understand some of the key factors impacting the market today such as the importance of Millennials as a key buying segment, that consumers expect both online and physical stores to offer appealing product assortments tailored for them, that hyper-promotionalism is pressuring gross margins.

And yet they manage to enjoy consistent sales success.

Take a break from your holiday shopping, and register today to join us on Tuesday, December 12, at 1 pm ET/10 am PT as we welcome retail market experts Brian Kilcourse and Paula Rosenblum to share the results of their research on the shared traits of those overperforming retailers. Find out what practices you can adopt for 2018 that will propel you to success.

Jessica Davis, Senior Editor, Enterprise Apps, Informationweek

Jessica Davis has spent a career covering the intersection of business and technology at titles including IDG's Infoworld, Ziff Davis Enterprise's eWeek and Channel Insider, and Penton Technology's MSPmentor. She's passionate about the practical use of business intelligence, predictive analytics, and big data for smarter business and a better world. In her spare time she enjoys playing Minecraft and other video games with her sons. She's also a student and performer of improvisational comedy. Follow her on Twitter: @jessicadavis.

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Re: Omnichannel retailing
  • 12/11/2017 10:02:49 AM
NO RATINGS

Although it seems there are not always exact models shown in the comparison apps. Seems that some retailers have model numbers or names that don't always match up so it's not always easy to find the best prices on some items.

Re: Omnichannel retailing
  • 11/30/2017 11:38:19 PM
NO RATINGS

Another thing Omnichannel marketers have to contend with now are web browser apps that compare shopping prices for you.   I bought a new bed recently and they were very helpful in finding which retailer had the lower prices. 

Re: Omnichannel retailing
  • 11/30/2017 1:33:52 PM
NO RATINGS

It should be quite informative on a subject that touches us all. The retail environment is highly dynamic and demands a nimble approach to successfully navigate it.

Omnichannel retailing
  • 11/29/2017 9:59:43 PM
NO RATINGS

I'm signed up and looking forward to it.

PC

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