Prove value, not concepts
Some organizations spend too much time trying to get everything in a perfect state before using analytics, which wastes valuable time and overcomplicates what could be a simple beginning. The best way to start is to choose a project that has the potential to demonstrate value without requiring a lot of extra work or heavy investment.
"When we build something that returns value to the organization right away, people start buying in because they see the ROI and the other types of value it provides like efficiencies in the workforce, short time to solution or short time to value," said Kirk Borne, principal data scientist at Booz Allen Hamilton. "It can be something simple."
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For example, a financial services company managed to save $1 billion simply by analyzing web clicks, Borne said.
[Read the rest of the story at InformationWeek.com]