Understand Loss Leader Cloud Offerings
Giveaway cloud self-service business intelligence apps are a loss leader for premium cloud data services. Free beautiful dashboards are the key to selling pricey cloud data lakes, data warehouses and databases to the business. When successfully marketed, loss leader cloud self-service business intelligence solutions bring in new customers, lure back lost customers, and increase overall cloud expenditures for existing customers.
When cloud vendors supply low cost analytics solutions, services providers benefit from an immediate larger share of customer wallet to implement those apps. Money that would have been spent on infrastructure, hardware, maintenance and upgrades can now be invested elsewhere. Savvy technical services firms are jumping on today’s loss leader cloud business intelligence offerings to get the services work. To deploy cloud business intelligence enterprise-wide typically requires both premium cloud data services and professional implementation assistance.
[Read the full article at InformationWeek.com]