Big data is an overused, often misunderstood, and at times misappropriated term. But that doesn't diminish its significance.
Enterprise organizations must understand that big data isn't just analytics… well, gone big. Rather, as business analytics expert Tom Davenport explained in his recent Harvard Business Review webinar, "Big Data at Work: Dispelling the Myths, Uncovering the Opportunities," big data is a different beast entirely. For one thing, big data is "too voluminous for a single server, too unstructured for relational databases, and too fast-moving to fit in data warehouses." Beyond the technology issues are organizational ones, too, with big data necessitating new approaches to management and decision making.
In the webinar, sponsored by SAS and titled after his new book, Davenport provided a look at the different approaches companies are taking toward big data, explained the varying uses they're finding for it, and shared ways in which big data is having a positive impact.