- by Michael Steinhart, Blogger
- 4/25/2014 2:43:19 PM
Definitely the latter, Terry. Innovation, creative applications of tools, creative ways of looking at datasets from new angles, etc. The question is whether that behavior is rewarded or encouraged, or whether, as SAS's Kim Nevala told us at Global Forum Executive Conference last month, "Actionable trumps interesting, every time."
- by T Sweeney, Blogger
- 4/19/2014 10:44:19 PM
What exactly do you mean by the "creative" piece of creative analytics? Taking liberties with reported data? Twisting it to fit an assumption or desired conclusion? Or being innovative in how the data get compiled, and attempting new methods or processes for gathering and interpreting?