Take Analytics to the Next Level

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Ultimate triumph of analytics
  • 8/29/2014 8:34:34 AM
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CandidoNick writes


I don't hope to be around when data dictates all decisions. We need imprecise humans to add in the emotional element, which binary code can never replicate.


 

Well, the way I read the trend in the survey is that we're on our way to where shiny robots (or maybe a shiny Great Robot) will replace senior management.

It will be such a relief to have Watson instead of Donald Trump sitting in the CEO's chair. And as the honcho of Celebrity Apprentice

 

Re: Not either-or
  • 8/27/2014 4:17:11 PM
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I don't hope to be around when data dictates all decisions. We need imprecise humans to add in the emotional element, which binary code can never replicate.

 

Or so we hope!

Not either-or
  • 8/1/2014 1:10:51 PM
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As long as humans have egos, it's really hard to imagine the end of the "trust my gut more than this spreadsheet" mentality. And businesses have to hire people (and leaders) to administer this. So on one hand, we have intuitive geniuses like Steve Jobs (talk about relying on your gut and confidence in your own right-ness). And on the other, numbers guys like Jack Welch, who never let that right-brained, touchy-feely stuff get between him and better performance.

Great business leaders (and I'm not just talking CEOs here) have some blend of trust in gut and the numbers; and I think some level of defiance is showing up in these survey numbers. After all, if it was just a matter of using only the data to make choices, we wouldn't need expensive, flawed, unpredictable humans in the equation.

 

Re: take analytics to the next level
  • 7/31/2014 9:53:52 AM
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I agree that technology allows us to target better, but that doesn't mean mass media will die. Recall the time when people harkened the death of radio. Today, decades since then, radio is still alive and kicking.

take analytics to the next level
  • 7/16/2014 8:35:30 PM
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the age of mass marketing is over. we need data and segmented orchestrated data to reach the well informed customers of today. social media/online mode is fast catching up with the present net savvy generation. if we want to move in square circles then ignore data!!! analytics will positively help in taking balanced decisions.

Re: What does Your Gut Tell You ?
  • 7/7/2014 11:46:32 AM
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Instinct in my view comes from intellect and experience. Experience comes from time in which one develops "intuitive, non computational analytics."

Possibly with the (somewhat delayed due to economic reasons) retirement of more seasoned/experienced employees and management from the "boomer" generation, analytics will become further relied upon to make up for the gap. Also, my point of view is that analytics provides a "scientific foundation" for what we refer today as experience.

Just my  point of view.

Re: Time for an Analytical Breather ?
  • 6/30/2014 8:26:29 PM
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@PC    I think you are right.   That's seem to be the underlying current in this poll.  Which means we are still dealing with the same difficult issue. 

Namely, How do we get support and senior management to give more than lip service to the topic ?

Re: Time for an Analytical Breather ?
  • 6/30/2014 8:18:48 PM
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@Hospice    True.   Most are not aware of ( or interested in the topic) as much as they probably should be. 

I personally think analytical skills are not only for business use.  

It can benefit one personally as well. Which makes me wonder why there is not more interest from that standpoint, but who I am kidding ? 

Analytical is not often the first impression I get when I meet someone for the first time.

Re: Time for an Analytical Breather ?
  • 6/30/2014 8:14:55 PM
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Consider how the question was asked -

66% believe analytics creates a competitive advantage for their organization

Those last three words are important and I bet some of the problem is with "my organization". Some were probably thinking: Analytics is great, but we don't turn it to our own advantage nearly enough.

Re: Time for an Analytical Breather ?
  • 6/30/2014 7:55:53 PM
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"Interesting this turn of opinion in the poll, Only 66% believe analytics creates competitive advantage."

66% is a good number as most people are still struggling to understand what data analytics really means.

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