Analytics Leads the Way to Customer Loyalty

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Where's The Most Effective?
  • 10/27/2014 2:51:49 PM
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It's interesting to see how the various categories stack up against one another. It does make sense that customer data is leading maybe because of the relative ease to put it all together and the emphasis on profits and keeping the customers satisfied. But at the lower end is prediction. I wonder if this lags because of the lack of understanding, budget concerns, or even lack of reliability in results so far.

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