Big Data's Evolution: New Capabilities for the Long Run
- by Silvon0, Prospector
- 12/29/2015 2:33:05 PM
What is interesting to note in the findings here is that the amount of data collection was relatively unchanged between 2011 and 2015 (minus a margin of 2%), but that the strategic use of data increased by 15%. It isn't a matter of how much data businesses collect, but rather how they use the data – which is also why you see a reduction in those considering themselves "data wasters."