- by Marketing Analyst, Prospector
- 5/11/2016 6:16:00 PM
Very informative - great to see the market trends in infograph
I see almost the same trends - personally I believe the "programmatic hype rule" shifted the focus from other benefical marketing areas - this based on the fact that it is easy to explain what programmatic can add. Measuring ROI is a real challenge - anyhow it can be accomplished with the right methods and approach.