Data's Competitive Advantage: Real But Elusive

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Data & Analytics in Marketing
  • 5/11/2016 6:16:00 PM
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Very informative - great to see the market trends in infograph

I see almost the same trends - personally I believe the "programmatic hype rule" shifted the focus from other benefical marketing areas - this based on the fact that it is easy to explain what programmatic can add. Measuring ROI is a real challenge - anyhow it can be accomplished with the right methods and approach.

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