Analytics: Why We Do It

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Re: Tough to answer
  • 6/25/2016 2:04:31 PM
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Yes I agree the packages should do a better job of offering trading but I also think that's how they try and sell services!

Definitions, please
  • 6/20/2016 11:59:41 AM
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"Operational efficiency" is leading the pack here... that's a rather broad and vague description. Id love to hear some specific use cases for analytics that led to these so-called operational efficiencies.

Re: Tough to answer
  • 6/20/2016 11:22:15 AM
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Thanks for asking, Maryam... my e-commerce platform, BigCommerce, offers a clunky mashup with Google Analytics. I'll confess I haven't taken as much time as I probably should to learn  it better. I know I can't be alone in wishing these packages were more intuitive than they are.

Re: Tough to answer
  • 6/14/2016 6:20:00 PM
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Terry how are you analyzing your source of customers? Google analytics?

Re: Tough to answer
  • 6/5/2016 12:53:01 PM
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As a small business (okay, a micro-business), I'm most interested in how new customers come to us or how they managed to find us in the data dump that is online search and keywords.

Re: Tough to answer
  • 5/29/2016 3:22:23 AM
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My answer is "new customers" because the brands I market are more into customer acuisition.

Re: Public service benefit
  • 5/24/2016 3:46:30 PM
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..

Maryam writes "The power of analytics can be awesome!!"

Indeed, and the public transportation industry may finally be catching on to it.

 

Re: Public service benefit
  • 5/24/2016 12:55:03 PM
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Lyndon so it could be a couple of the choices for you; as you are improving service which impacts usage and ridership and improving offering that might grow revenue through new riders! The power of analytics can be awesome!!

Public service benefit
  • 5/22/2016 5:02:32 PM
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..

I selected "Public or human service" because I'm mainly involved with public transportation, which is a public service and a social benefit.

As I've described in previous blog articles and comments, analytics is used to improve the quality of service, analyze public needs, identify opportunities for expanding service, and other benefits. I and others also used analytics to make a case for the value of public transport and expanding it by adding new services.

 

Tough to answer
  • 5/21/2016 5:29:52 PM
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So many good options but very dependent on the industry you are in! Tell us about your choice.

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