- by impactnow, Blogger
- 7/18/2016 4:19:29 PM
I too have run into roadblocks with IT managers and I have had open discussions about the resistance to analytics. One manager clearly told me the reason he does not embrace analytics s because he feels consumers cannot articulate what they want they do not have the imagination to create innovative technology so they need to use their own judgement. They felt a consumer could have never articulated technology like a smart phone or tablet or the apps we use because they were completely out of the box ideas. I don't agree but I do understand his perspective, my recommendation was to approach the research differently and the types of analytics used differently.
- 7/18/2016 11:15:47 AM
Right on, Jim... the corporate mantra of the last 10+ years has been "Do more with less $, now still more." It's not just analytics projects that get the cold shoulder from IT, it's anything that looks like it will gobble up lots of time and money, which are scarce to start with.
- by Jamescon, Editor
- 7/18/2016 8:43:40 AM
@Terry. I was surprised that "IT team" edged ahead of line managers as barriers to analytics initiatives. Maybe my surprise stems from the fact that I hear IT pros talking about how interesting analytics tech is, and how many of them see analytics as a future opportunity for themselves.
Just speculating, but I wonder if the resistance to analytics on IT's behalf might stem from the corporate tendency to demand that IT to take on new projects on top of their existing work (and based on the existing infrastructure) with little or no additional budget or staff. You know, the old approach of "let's try something new but we won't have budget until next year" (year after year).
- 7/15/2016 3:45:08 PM
These poll results are the exact opposite of what I would have expected -- IT and line-of-business managers the biggest hurdles to analytics deployment? I expected CXOs to be leading the resistant charge here.
IT people are notoriously resistant to ideas they didn't think up themselves, as well as trendy tech fads that have attracted the attention of decisionmakers and subscribers to Harvard Business Review. Analytics has many great functions and business purposes, but the truth is the hype has gotten ahead of most employees'a ability to understand how to put analytics to work in a smart, meaningful way.
- 7/5/2016 3:45:07 PM
Agreed, Maryam... it does depend on the situation. Still, i would have guessed that "Staff" and "IT team" would be the larger impediments to analytics implementations, especially since Big Data is the new religion among CXOs and senior managers.
- by impactnow, Blogger
- 6/30/2016 3:12:08 PM
It's a hard question to answer because it depends on the analytics evolution of a company . At times the analytics push is up and at times it is down . The analytics philosophy needs to be part of the company culture to achieve maximum effectiveness. Decisions made without specific analytics cannot be tolerated and analytics focused culture.