You may have noticed that the retail sector is changing more than a bit. In reality, that sector is going through its biggest upheaval since the dawn of the department store and supermarket more than a century ago.
The revolution isn't just about Amazon or rapid delivery. It's about how we behave and what we expect as consumers.
If you are in the retail space, you know how important an omnichannel strategy can be. If you are just a consumer, you demand an omnichannel shopping experience, even if you don't use the term. You just know what you want, when you want it, and what would be just the right price.
Retail is about providing customers with the right product, in the right quantity, to the right place, at the right time, at the right price.
It sounds simple, but for retailers omnichannel presents both opportunities and challenges. SAS, working with the experts at Retail Systems Research (RSR), sponsored a research initiative to help guide retailers to a winning strategy.
We share some of the findings in this infographic.