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Avoid a Tug-of-War With the Gut-Based Executive
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Re: Analytics vs. Intuition
  • 10/30/2012 3:39:49 PM
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Ericka, thanks again for posting the link to the study. It features prominently in my post this week!

http://www.allanalytics.com/author.asp?section_id=2092&doc_id=253154

Re: Realistic approach
  • 10/11/2012 11:07:54 AM
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@Noreen, you write that the power will always be in the C-suite, which is the perfect argument for why companies need to appoint chief analytics officers (CAO) and establish CAO organizations!

Re: Going against the gut
  • 10/11/2012 8:46:16 AM
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I think "nudge" is the optimal word here. You don't have to come in guns blazing and declaring a new way of working. Start with providing one good simple data-driven insight to a decision maker that helps improve the quality of their decision and build from there.

Going against the gut
  • 10/10/2012 4:42:52 PM
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Leverage. An analyst would be advised to use their data as leverage rather than trying forcefully tug away at decision-making execs. Learn and understand how the gutty execs make their decisions and provide essential data to nudge management to make an informed decision rather than a whimisical one.

Re: Analytics vs. Intuition
  • 10/10/2012 2:19:14 PM
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Ericka, this is terrific -- thanks for linking to the report. I saw the preliminary results of this last spring (and have been quoting the stats in presentations), so it's great to read the final product.

love the term "trusted internal consultant." It fits squarely in what I tried to communicate in my post.

Executive Decision Making
  • 10/10/2012 12:47:31 PM
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For management, executive decision making should learn to ask the right questions, embracing fact-based decision making. We need more management that are able to translate this data to useful business information which will help alleviate such grey areas existing today.

Analytics vs. Intuition
  • 10/10/2012 10:47:03 AM
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Excellent post David on this "analytics vs. intuition" topic that is pretty hot. What I most appreciate are your examples of how analysts can approach the challenge - creating partnerships versus adversaries. SAS and Harvard Business Review recently partnered for research on this very topic and also concluded that a hybrid approach of analytics and judgment tends to be most effective. Link to that report is included here (note: registration is required):http://go.sas.com/4a2jt3

Re: Realistic approach
  • 10/10/2012 8:19:01 AM
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No - the power will always remain in the c-suite, no mater how compelling the data or how much the consultant is paid

Re: Realistic approach
  • 10/9/2012 2:26:24 PM
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This is a great way for analysts to approach decision-makers, as long as the analysts understand they might need to jump through hoops, kowtow, pucker up, etc. in order to win over decision-makers, depending on the personalities involved of course. But no matter if the decision-maker is a jerk or smart, nice guy/gal, the analyst will not be an equal in the relationship. 

The people piece
  • 10/9/2012 11:11:26 AM
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Hi David, as I've heard from a few speakers at SAS Analytics 2012, going on now in Vegas, the analytics team can't overlook the importance of other people's involvement with their work and the processes those folks work with. I think analysts that understand that are a long way toward finessing the relationship between analytics and instinct. Thanks for sharing your perspective on this!

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