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Analytics Helps Curb Attrition at Banks
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Re: CUs
  • 10/24/2012 12:55:27 PM
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Thanks for your post. Harland Clarke's Stratics predictive models are designed for financial institutions to get a quick start on targeting account holders for cross sell and retention programs. The scores can be appended to financial intuitions customer files and does not rely on any third party data. Once we have enough data specific to the institution we recommend developing a more customized approach. If you are interested in discussing further please contact me at Sandeep.kharidhi@harlandclarke.com. Appreciate your interest.

Engagement, Customer lifecycle marketing
  • 10/19/2012 7:48:56 PM
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Engagement as we know is highly effective leveraging a more listening and less selling approach. Establishing the trust factor is critical to the customer engagement  internal framework of growing, keeping consistent communication for the brand.

Re: Target me!
  • 10/19/2012 3:28:37 PM
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tinym -- good going. We haven't made that leap yet, but really ought to (especially since it's not really too much of a leap any more!).

Re: Target me!
  • 10/18/2012 10:42:44 PM
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We don't have a landline so these aren't a problem anyway.

Re: Target me!
  • 10/18/2012 10:46:08 AM
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tinym, and, don't forget -- fewer telemarketing calls. ;-)

Re: Target me!
  • 10/18/2012 9:01:23 AM
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@Beth All of the above! I feel left out but it only makes me happy to get less mail.

Re: Target me!
  • 10/17/2012 3:57:22 PM
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@tinym -- so, do you feel overlooked or unwanted? Or are you glad of that?!

Re: Target me!
  • 10/17/2012 3:41:32 PM
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Pierre, funny, when I walk into my local Chase branch I always feel the need to duck and hide. The ultra friendly customer service folk must be bored to tears because they're always ready to help anybody who walks in the front door. 

I think we're going to see a lot of change in how banks treat customers going forward as they get more customer-oriented. I was surprised, for example, that Chase didn't pursue me/my kids to open College accounts since I've three in that age range and it'd be a no-brainer for them to transition childhood accounts to College accounts. Perhaps by the time my 11 year old is at that age Chase will be more on the ball!

 

 

 

Re: CUs
  • 10/17/2012 3:36:23 PM
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@thatstatsguy, here at AllAnalytics.com we don't offer any models. I'm not sure about Harland Clarke, and whether it serves any credit unions. I think smaller financial services providers, credit unions included, are starting to see the value in undertaking more advanced analytics -- moving away from the traditional spreadsheet, for example. I'll have to explore the credit union angle!

CUs
  • 10/17/2012 10:19:06 AM
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I am a member of a credit union and have been for 11 years.  Like most CU's, it probably isn't big enough to be building models - do you offer generic models that small/medium banks or CU's can use?  I'm wondering how many people don't get targeted just because there isn't analytic firepower available.

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