- 10/30/2012 1:55:29 PM
'Some cultures have other ways of cleaning their teeth.'
That could be a perfect marketing campaign to pursue!
- 10/30/2012 1:52:17 PM
To get customers to divulge info, trust level must be established and maintained. Paranoia has set in with the many recent revelations of questionable use of personal or private data collected by a few bold inteties.
- 10/30/2012 9:17:22 AM
rbaz - I was also taken aback by the world's lack of regard for hygiene. LOL! Maybe the data's a bit misleading, though. Some cultures have other ways of cleaning their teeth.
- 10/30/2012 9:11:12 AM
Pierre - I think if there's any department that could bring in analytics to an organization, it's marketing. It's the one that should be able to justify the investment because of the additional value the insights could create.
- 10/30/2012 9:03:03 AM
Up close and personal. Customers expect personalization -- you had better know what they want and when.
I'm at a loss as to how we're supposed to satisfy customers these days. They say they want personalization, but they don't want to give up info.
- 10/29/2012 4:34:14 PM
Excellent article, clear and reflective. But could not help being taken aback by point 3, the explosion of mobile subsciptions reaching 6 billion while only 4 billion people worldwide own a toothbrush! Fast forward to point 8, up close and personal. Off subject I know, but intriguing.
- by Hospice_Houngbo, Prospector
- 10/29/2012 4:18:46 PM
"A clearer vision on the value of analytics."
That is indeed the expectations, and it implies a clear vision of the tools and techniques to use in order to get real business values from the marketing strategy.
- by Zimana, Blogger
- 10/27/2012 12:49:12 PM
One more note, particularly a nod to points 6, 7, and 9 - marketing has an increased impact on how a business operates to deliever value. Understanding a CRM and reviewing analytics means capabiltiy to align a business to its most valuable operations. Strengthen operations should go hand in hand with the trends mentioned.
- by Zimana, Blogger
- 10/27/2012 12:31:13 PM
It goes without saying that the analytics comment is my favorite. Particularly great that it came from down under ... I have heard of Jeff Bullas through the small business community. Really awesome that you incorporated his trends into your prsentation.
One note on the analytics - I think it also means businesses must reinvision their websites and what the development entails. Many times businesses wait until web traffic arrives before touching an analytic solution. Leaders need to see through setting goals, IP settings, and usng event tracking that their content can inform them on what their return is on their marketing effort, as well as how to adjust. Not all answers wil be avaialble but the possibility will at least be there.
Thanks for sharing Sweetwood's experiences.
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- by James M. Connolly