Comments
Getting a Read on Media Sentiments
View Comments: Newest First | Oldest First | Threaded View
Page 1 / 2   >   >>
Re: What's next?
  • 10/31/2012 3:14:11 AM
NO RATINGS

@rbaz,

"We seem to want it and seek it out!"


I couldn't agree with you more. Is it a lack of self-discipline or are we "programmed" to do that?

Re: What's next?
  • 10/31/2012 3:06:06 AM
NO RATINGS

@magneticnorth,

Unfortunatly, that's the sad truth we have to live with. Some people will defend "their right" to have access to such media on the grounds of freedom of speech.

Re: What's next?
  • 10/31/2012 2:36:25 AM
NO RATINGS

Everything that has a visual representation in our mind becomes familiar and we tend to accept that "as part of our inner reality" even if it is not the whole truth. 

That's how porn becomes part of mainstream media.

Re: What's next?
  • 10/31/2012 2:25:08 AM
NO RATINGS

Beth - The only real measurement I've done for blogger PR is through traffic generated from their sites to mine. That means there'll have to be a landing page and that the bloggers would have to include a specific link to your site. I doubt if this applies to PR in general, though. Many PR campaigns will make sense even without a call-to-action. Sometimes simple awareness is enough, and that means publications will have to share data.

Come to think of it, that could be another income source for online publications. Charge brands a good sum for PR traffic data.

Re: What's next?
  • 10/31/2012 2:17:35 AM
NO RATINGS

The axiom that there is no such thing as bad publicity, is true as the hard part is getting attention, then opinions can be tweaked and manipulated to the desired results.

rbaz - That seems to be Klout's definition of influence as well. Or, it may just be everyone's scapegoat—we can't claim to measure quality so we might as well declare everything neutral.

Re: What's next?
  • 10/30/2012 8:18:19 PM
NO RATINGS

This sort of sabotage is just the more destructive end of the spectrum of competitive intelligence, whereby companies basically spy on their competitiors. Rarely do companies get the sort of satisfaction that Apple got with the Samsung decision, and vice versa the commupance that Samsung got.

Re: What's next?
  • 10/30/2012 8:07:07 PM
NO RATINGS

Hospice,

The perplexing thing is how receptive and participant we are to the manipulation. We seem to want it and seek it out!

Re: What's next?
  • 10/30/2012 8:01:19 PM
NO RATINGS

@rbaz,

You are right about Hollywood "manipulating" opinions.  Everything that has a visual representation in our mind becomes familiar and we tend to accept that "as part of our inner reality" even if it is not the whole truth. 

Re: What's next?
  • 10/30/2012 7:52:11 PM
NO RATINGS

@ Hospice, yes.  It is something that often isn't thought about, but companies activilely try to thrwart each other.   When a company is test marketing or test selling their product in a local area they try to keep it on the down low so that a competitor won't do anything to unduly influence it.  While a competitor is test marketing their new laundry detergent at a few select drug stores, if another company finds out about it, there is nothing stoping them from offering a two for one sale on their own, causing the test to fail. 

In media, this is often seen with the  products, Nutrasweet, Splenda and Sweet n' Low where they all trash each others saftey as much as possible.

Re: What's next?
  • 10/30/2012 7:36:40 PM
NO RATINGS

@SethBreedlove,

" This will also help competitors from unduly trying to influence media buy putting garbage out there."

I will cross my fingers for that. But believe me no matter what you do competitors will always try to trash your PR strategy in order to win over your customers - sometimes at any cost.

Page 1 / 2   >   >>


INFORMATION RESOURCES
ANALYTICS IN ACTION
CARTERTOONS
VIEW ALL +
QUICK POLL
VIEW ALL +