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Know Your Perimeters, Parameters & Paradigms
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Re: Internet Flu
  • 1/15/2013 10:06:51 AM
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Another issue on top of the issue: one of the ways new language forms is synecdoche/metonymy (part for whole/whole for part switches) and viral is a perfect example.  The only aspect of a virus that the current net/marketing meaning of "viral" retains is that it is contagious.

Re: Shifting paradigms
  • 1/15/2013 9:06:22 AM
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As long as we can power up with an extra shot ... 

Re: Internet Flu
  • 1/14/2013 7:04:10 PM
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Predictable Chaos, that's kind of wonderful in a perverse way.

Re: Shifting paradigms
  • 1/14/2013 7:03:32 PM
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Since we already mentioned Starbucks, I want to see big data replaced as a term by things like Grande Data and Venti Data.  Or maybe just a standard that says that whoever uses the most data in a year gets the exclusive TM on Big Old Honking Data.

Internet Flu
  • 1/14/2013 5:25:24 PM
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Here's an internet term, misapplied so completely that it's technically correct, in the original meaning -

"This year the Flu has really gone viral."

 

I give up.

Re: Shifting paradigms
  • 1/14/2013 5:10:45 PM
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Well then, dare I say, perhaps business is in the midst of a paradigm shift, complements of big-data and big-data analytics? (Or is big-data on your list of tech jargon no-nos?)

Re: Get it right
  • 1/14/2013 2:22:28 PM
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@John - Applying the medical terminology, the other day I must have accidentally cut-off a doctor on the freeway since he "flipped me the digital" as he passed me.

Re: Get it right
  • 1/14/2013 1:13:31 PM
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John,

I like that idea, from now on when i hear someone use digital in the wrong way I will think of it in a medical context and enjoy a chuckle all by myself. LoL.


In my industry we deal with both analog and digital a great deal, so it drives me crazy when a basic term like digital is misused; I guess my basic hope is that just being around the technology all the time people would pick up more of an understanding. I can keep hoping....

Re: Get it right
  • 1/14/2013 11:56:55 AM
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John, I think you are 100% correct, Starbucks may be the only place they use the term correctly.

Re: Get it right
  • 1/14/2013 11:56:02 AM
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Rememer that the technical use of digital originally was the idea that something was being represented by strings of integers, as opposed to analog (represented by positions on some continuous graph). And "digital" for "represented with integers", in turn, entered the discourse because fingers (Latin, "digitus") represent integers very well.  Which is why in medical terminology "digital" means "with finger," as in "digital examination" for one of those doctor's office moments none of us likes.

If management uses "digital" in a way that doesn't make sense in software or electronics, try to imagine they mean it medically.  It won't make any more sense but at least you'll have something to laugh about.

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