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Better Analytics, Better Shopping
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  • 4/16/2013 8:37:21 AM
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Karem Tomak says big data analytics has helped Macy's boost store sales by 10 percent, according to Tomak. "Data is now at our fingertips," he said.

Why me?
  • 1/23/2013 12:18:05 PM
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I'd be curious to learn the analytics behind Macy's targeting of me. I do have a Macy's credit card, but don't use it all that often and pay it off within a month or two of the purchase. I'm thinking the last time I used it was probably 6 to 12 months ago. Yet I receive so many promotional discounts from Macy's. I don't get it.



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