- by kq4ym, Data Doctor
- 1/28/2013 9:22:46 AM
I'm not a big user of hotels and motels but when I do need to investigate a future trip I certainly run to the client text reviews just to see what a presumably random sample of folks like or don't like.
It's not scientific but does give me a sort of "real world" view of what interested consumer have to say. I tend to take those comments with more credibility than a point or star rating. Analysts should take note to study some correlation with consumer comments and the "actual" real world though. I used to be a big fan of the AAA guides for years, and notice they are so prominent anymore. Wonder why since they were excellent and didn't disappoint me every. Now there was a very early use of analytics!