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The Organizational Flow of Business Analytics
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Good night, Be safe out there........

Statistician

God Bless Boston, God Bless the USA, United We Stand...

Prospector

thank you for a good info :)

Prospector

Thanks to all @A2 for another informative presentation!

Prospector

Thank you, Bye for now!

Prospector

Thank you all!

Prospector

Thank you very much.

Prospector

enjoyed presentation, learned alot, thank you. everyone, have a nice weekend.

Prospector

bye see you next time

Prospector

Thanks y'all

re-listening and I'm sure I'll catch something I missed hearing it live

Data Doctor

Thank you

Master Analyst

Thanks again for another great show. Until the next one !

Prospector

Bye all and thanks once again :)

Prospector

Thanks much for joining us Arjun and all our listeners! Have a wonderful day all.

Blogger

Thank you all for another great presentation!

Prospector

Thanks! Bye - chat with ya'll soon! 

Prospector

Thanks everyone! If I can be helpful in any way please feel free to reach out. I am at arjun AT ReTargeter DOT COM. 

Happy to help! 

Big thanks for Noreen and Beth! :) 

Prospector

@Arjun -- we'll be watching! ;-)

 

Blogger

very helpful presentation.

Prospector

@Lyndon - thank you! 

Prospector

Yes, thanks to Noreen, too ... somewhere up there in the Cloud...

Blogger

@Beth I think state of the art is advanced non-personally identiafiable targeting. Our labs team is also cranking out cool new things there. :) 

Prospector

We love doing this Lyndon

Thanks to Arjun and Beth.  I often wonder how Beth survives doing this...

Blogger

Excellent presentation. Thank you !

Prospector

and of course to Beth and Noreen for a Great Job putting this on!!

Prospector

I think Arjun is on the track of something a lot of us here on A2 have been asking for ... If we're gonna be tracked with targeted ads, at least target them more precisely to our actual needs...

 

Blogger

Thanks again ! Great event !

Prospector

Thank you for another great session!

Prospector

@Arjun -- so big-picture question here. What do you consider the state of the art in digital analytics today?

Blogger

Thanks for all the Data Arjun!   it was a Fantastic Event!!

Prospector

Thanks @jtrippe! 

Prospector

We are winding down folks. Final questions for Arjun?

Thought I would link out to this as well. Helps answer some FAQs.

http://retargeter.com/frequently-asked-questions

Prospector

Not Klongon, you idiot, Klingon

Blogger

..

I realize that when I'm online, the spooks and marketers can watch what I'm doing, but I sure would like to have something like the Klongon Cloaking Device...

 

Blogger

A very informative listen - TY, Jtrippe Prospector

Prospector

@lyndon: good movie but total recall with the Arnold is better (y)

Prospector

@Noreen I do not believe so as there are the right checks and balances in place against that. Its pretty amazing how much personal data credit card companies and banks have on people but there are very strict rules in place which are very important. 

Prospector

very good audio presentation

 

Prospector

@Lyndon -- you're not blaming us now are you!?

Blogger

Audio was off and on but was good.

Thanks..

Prospector

..

Minority Report is a Spielberg movie.  Stars Tom Cruise. I was clued to it here on A2...

I still have nightmares...

 

Blogger

@Arjun, during the interview you seemed to add a caveat about the PII and the credit industry. Or did I misunderstand?

Blogger

Or are we too fearful of innocuous technology?

Hmmm  Might have to get that then...   I don't watch many movies...

Prospector

Are we on the cusp of that Arjun?

Thank you.

 

Prospector

Minority Report is a great movie about what happens when the data become personally identifiable. That can be scary. 

Prospector

Thank you very much for a good presentation.

Prospector

@ Beth - your welcome and thank you for the reminder.  I almost missed it.

Prospector

We are actually not tracking anyone. We do not have a list of sites that a person has visited. We are buying ads against a browser in real time with absolutely no personally identifiable data. 

Prospector

@Lyndon  is that a Movie?...  Never saw it...

Prospector

@Josephine -- goodbye! Thanks for joining us today.

Blogger

..

JCarlisle writes

>>

will be interesting to see how long it takes ACLU to jump in and say you should not track us!...  oh wait, they are already pushing things like that...  ;-)

<<

 

Too many of us have seen Minority Report...

 

Blogger

Yeah, that was a Very good Radiocast!...  Thanks for spending the time with us today Arjun!!

Prospector

@Arjun -- that's what retailers are moving toward figuring out though, right? How to blend the physical, online, and mobile experience so customers can move seamlessly from one to the other and the retailer understands all that behavior?

Blogger

Lots of folks are using Custom URLs. Its a pretty big industry. Coupon codes are not as heavily used. 

Prospector

Sorry - I mean speaker.

Prospector

will be interesting to see how long it takes ACLU to jump in and say you should not track us!...  oh wait, they are already pushing things like that...  ;-)

Prospector

Thank you all and especially to the guest speacker.  Great presentation - there is always something to think about... Bye now still have a meeting to attend in five minutes.

Prospector

..

Arjusn writes

>>

We are not yet able to track viewing an offline ad and then buying online.

<<

 

Not yet, anyway...

Blogger

How common are the use of codes or custom urls?

We are not yet able to track viewing an offline ad and then buying online. The only way to to do that is via a coupon code or some sort of custom URL. 

Prospector

great commentary..thanks

Prospector

Ah sorry looks like I mixed my metaphors. A online view through is when you see an online ad and then make an online purchase. This is what we can currently track. 

Prospector

..

Arjun says

>>

A view through conversion is a conversion that is based off of an impression. For example - you see a billboard on the freeway and then buy that product. Thats a view through conversion. A click through conversion is when you see an ad, click on it and then buy the product. 

<<

Sounds like viewthrough is non-internet, whereas clickthrough is always (?) internet?  Because how do you get a conversion unless you click on the ad in the first place?

Just trying to sort out the lingo...

Blogger

Arjun, ah -- you see on the billboard and then buy online? and we know this because we've asked, "where did you hear about this product?" or are you speaking of viewthrough in the physical world and clickthrough in the online world?

Blogger

@Lyndon - I think its around being able to quickly look at data that is ready, clean and easy to understand. If the data is clean, then its easier to get to the insights. It takes a lot of work to 1) get the data clean 2) set up the right reports so you can pull the right insights. 

Prospector

Arjun said there was a lot of work needed to enable enalysts to get to the core insights ... examples of the additional development needed?

Blogger

Ok. That make sense.  Thanks

Prospector

A view through conversion is a conversion that is based off of an impression. For example - you see a billboard on the freeway and then buy that product. Thats a view through conversion. A click through conversion is when you see an ad, click on it and then buy the product. 

Prospector

@Josephine - yes the email solution should only be used to opt-in email addresses.

Prospector

@Arjun, can you explain the idea of "viewthrough" again? 

Blogger

I am less likely to view something as spam if it is a product or service I might use

@Reimagine - yes, I think you can learn more about your audience by the sites on which the ads are seen. For example, if you see that in aggregate your audience ends up seeing ReTargeting ads on a lot of sports sites - you may want to target those sites or include sports messaging in your ads. 

Prospector

The only concern I have is sometimes the target audience will consider your email as a spam...

Prospector

@Beth - Thats right. Yes, I think we will eventually be able to track impressions very correctly. Right now we can track clicks and conversions very well but not really making sure every impression is seen. 

Prospector

I can see it coming ... one day the ad will play inside your head so you definitely get the ad message...

Blogger

Is there any actual interactivity with ReTargeting in terms of generating specific data that a company can use in customizing products and services?

 

Prospector

@Arjun -- or is it enough that even our eye merely glosses over we've still received the message subliminally?

Blogger

Thank you!  It is very interesting. 

Prospector

SugarCRM sounds like one that the matchmaking sites might use in their analytics...

Blogger

@Arjun, so some of this is presumption -- because I scroll down I've seen the ad? Do you think we'll ever get to the day where we measure that more effectively? 

Blogger

Its over dear..that is the reason it can not be played, however u should be able to hear the recorded session.

Prospector

Examples of CRM systems: Salesforce, Oracle, SugarCRM

Prospector

I think eye-movement tracking is on the way but will need savvier hardware..

Blogger

the preentation stopped and cannot play again

Prospector

Email ReTargeting - You can place code in outbound email so that when someone opens an email they are ReTargeted. This allows you to engage with someone if they never visited your site but are opening your emails. 

Prospector
@lyndon I run multiple browsers so some of them I save for research and never have cookies enabled on those
Prospector

JSilver writes

>>

weird, one of my comments never posted.

<<

 

Yeah, it does that sometimes...

Blogger

@Beth - we do not track eye-movement but software does exist to track viewability. It can check if an ad loaded or if an ad was seen (because the perosn scrolled to the bottom of the page). 

Prospector

how do you do Re Targeting by email- example please

Prospector

What are examples of "CRM systems" and how do they involve analytics?

Blogger
@lyndon run anonymizing layers such as TOR and others, or go to your local computer store or library with internet access and do your research there and save to cloud storage the results
Prospector

The audio ended, live chat still going...

Prospector

weird, one of my comments never posted.

Prospector

go presentation again :)

Prospector

@Beth - you can actually do ReTargeting based on email, CRM systems and social media. The engagement does not have to be just a site visit. 

Prospector

Thanks for the info.

Prospector

Technologist suggests

>>

You can use technolgy to help reduce that such as killing cookies so when you are doing research you do not accept any cookies, using a realtime blackhole list to redirect any known tracking to the loopback IP address and other techniques

<<

Problem with killing cookies is that I need some cookies, like, the ones that contain password for visiting a media site (e.g., newspaper)...

 

 

Blogger

Hi Arjun -- do you engage in any sort of analytics that shows whether people are actually seeing the ads served up? Eye-tracking stuff, for example.

Blogger

The audio portion has ended

thanks for the show!

Prospector

Lydon - yes great point. The use of appropriate frequency caps is very important. Making sure that only a certain amount of ads per day / per minute are shown is very important. 

Prospector

Lost audio again

Prospector

Firefox still gets the digital artifacts in the stream, but apparently it is less sensitive than IE to these issues and the stream doesn't break.  IE the audio breaks almost immediately (get two words and then stop, get five words then stop, work for a minute then stop).

Prospector

Not all organizations allow "think outside of box"

Prospector

@Beth  I only "See" them on and off...

Prospector

Sentence that I cannot digest: " Thinking outside the box "!

Prospector
@lyndon You can use technolgy to help reduce that such as killing cookies so when you are doing research you do not accept any cookies, using a realtime blackhole list to redirect any known tracking to the loopback IP address and other techniques
Prospector

Beth asks

>>

so do you actually "see" the ads when you're in non-shopping research mode?

<<

Yep...

Blogger

Beth kept loosing audio.  Had to re-login using Chrome.  Issue with IE?

Prospector

That's a good point Lyndon...

Blogger

Not just a privacy concern, but also an annoyance concern -- stop trying to sell me diapers or nacklaces...

Blogger

@Lyndon_Henry -- so do you actually "see" the ads when you're in non-shopping research mode?

Blogger

Gee whiz ... I click on sites a lot not because I'm desperately interested in that product, service, whatever ... but I'm just doing research (for a story, for a client, etc.)...

What would be useful would be to stop ads that think I'm shopping for lipstick or something...

Blogger

Does the retargeting just involve the website as entry point or any online presence -- email, or social media, etc.?

Blogger

I'm not sure he squelched concerns about PII or raised them!

Blogger

Even if I'm ID'd as just a "number", I'm still being tracked...

Blogger

It can be a confusing concept, no?

Blogger

provide some examples of retargeting software

Prospector

@usrbingeek -- I'll pass along your advice to our dev team. ;-)

 

Blogger

So retargeting is figuring out not just what site you're visiting, but exactly why you're visiting there? What your precise interests are?  How do they figure that out?

 

Blogger

Audio better now

Prospector

Took me all this time to get the audio to work!

 

You need to find a better streaming solution like Ustream!

Prospector

Audio works for me.

Prospector

This is baloney. Nothing works!

Prospector

CRM = Customer relationship management?

Blogger

audio working now

Prospector

Audio is better ..thx

Prospector

@359089 -- right, click play. 

Blogger

I don't fully understand what's really new about retargeting.  I thought you got personalized ads these days as you jumped from site to site...

 

Blogger

I switch from IE to chown, it is working now.

Prospector

@Lyndon_Henry -- worse comes to worse, hold that thought for the Q&A...

Blogger

it does not auto-start? LOL

Prospector

audio works in chrome,no audio in ie

Prospector

Lot of work getting to the core insights ... examples of the additional development needed?

Blogger

Data visualization is certainly a hot button today.

Blogger

Logging off.  Bad audio streaming.

Prospector

Choppy audio sounds like a possible caching problem...

Blogger

Audio stream is steady and clear here, using Chrome. And no blocking or slowdown at the firewall.

Blogger

chrome on Windows 8 - audio works here.

Data Doctor

Firefox work for me- IE was not working.

 

Prospector

Be sure to click of the audio player ... just a teeny weeny thin strip...

Blogger

Sorry @vlau22 -- try the archive version later?

Blogger

Yup, didgital breakup (like a bad phone connection) and then audio stops <AGAIN>

 

Prospector

sign off. this is a waste of my valuable time.  very unprofessional webinar.

 

Prospector

@hchetzro -- have you tried clicking on player above?

Blogger

Mine is not working, no audio.  I give up.

 

Prospector

"Overwhelming conversions destroyed our silos..."

Blogger

An analytical culture is so important today. Where do your organizations stand?

Blogger

When so many people complain about the audio not working, you think you'd investigate what is actually wrong.

Prospector

no audio either.

 

Prospector

sometimes silos are all companies have

Prospector

no audio. could you help to check it?

Prospector

@hchetzro, no video. just audio.

Blogger

Lyndon, how about "knocking them down?"

Blogger

no audio. Is there  ideo as well?  Don't see it

Prospector

"Bridging the silos" ... that metaphor really grabs me...

Blogger

Lyndon_Henry, digital marketers live and breathe this stuff I think!

Blogger

Silos are killer! Wouldn't you say?

Blogger

Lotsa jargon ... I Googled "user conversion" and got:

>>

In internet marketing, the conversion rate is the proportion of visitors to a website who take action to go beyond a casual content view or website visit, as a result of subtle or direct requests from marketers, advertisers, and content creators.

<<

 

 

Blogger

Mine is working ok.

Prospector

Rather, good question!

Blogger

no audio here, even after refresh.

Prospector

Could question. Do consumers mind getting the ads? Do they even pay attention?

Blogger

Mine is working now

Prospector

who out there is involved in retargeting? 

Blogger

I had to refresh to get it to work. I've been to a million of these things and I've never had it start playing on it's own like its supposed to. 

Prospector

better late than never...

Prospector

not working for me either even after refresh, Get the lock top radio then nothing

Master Analyst

Same here.  Clicking the play button doesn't do anything.

 

Prospector

audio loud and clear using firefox

Prospector

audio is great here

Prospector

I see the audio bar, but clicking the play button does nothing, using IE.

Prospector

Is not working for me.  I refresh the site and tried to click the play button nothing happen

Prospector

Using IE; pressed play.  Nothing.

 

Prospector

audio is back on

 

Prospector

Audio is working fine ( using IE )

Prospector

No audio here

 

Prospector

Hi everybody ... we are live!

Blogger

how come audio still not working

Prospector

I was about to say WOW.. it's working good... then it stopped again...  *GRIN*

Prospector

Radio button not working

Prospector

all is well.

Prospector

just got sound.

 

Prospector

welcome all audio works for me

Prospector

Is not working for me

Prospector

 

Audio is working fine ( using Firefox )

Prospector

we are on :-)

Prospector

I see the radio and audio is working.

Data Doctor
pkilaruaod, the player will appear above this window at start time.

 

Blogger

GOOD AFTERNOON

Prospector

Hi - jeri trippe

Prospector

where is the radio?

 

Prospector

I'd like to take a moment to remind all of our guests -- new or old -- that the audio player will open in the space above at start time. Please be sure to click play. Sometimes you may need to do this more than once if there are streaming problems. Speaking of which, sometimes trying a new browser helps!

Blogger

Hi Beth - Thank for the reminder.

Prospector

4 more minutes...

Prospector

checking in.

Prospector

greeting from southern california, looking forward to today's show.

Prospector

Hi everybody. We'll be ready to roll in a few minutes. Hope everybody is having a great day so far!

Blogger

Can we get these Analytics flowing and transforming into ROI?

Data Doctor

Good Afternoon all..

Prospector

ready...set....

Prospector

looking forward to today's webinar

Statistician

Good afternoon everyone

Master Analyst

nice to be here with all of you!

Prospector

hello world

 

Prospector

when time does it start

 

Prospector

back again ...

Prospector

@CARYW30  Thanks!   Yeah, after this I'm going to get out of work and Visit my Starbucks again!...  ;)

Prospector

Hi everyone

Prospector

@jcarilsle; welcome to the club :)

Prospector

My mistake, 30 minutes to go.

Prospector

just another half hour to go

Prospector
the wait is almost over...
Prospector

10 minutes to go...

Prospector

Either that or turkish coffee but I don't always feel like going out of the way to get turkish coffee

Prospector

Afternoon means I need to go up to the triple expresso :) instead of coffee

Prospector

Getting close.

Prospector

almost there

 

Prospector

good afternoon

Prospector

@LisaNegele  Me too!...  Hope you enjoy the show!

Prospector

Hello everybody.

Prospector

Thanks so much!  Looking foward to this...

Prospector

@LisaNegele  there will be an Audio Player that will open up above... sometimes you have to hit F5 to refresh the screen though...

 

Prospector

almost there

 

Prospector

Good afternoon everybody !

Prospector

Well, just another 55 minutes till show time!!!

Prospector

First time here. Do I have to do anything special to hear the chat when it starts in an hour?

Prospector

@Caryw30  I think I'm working for a Spot on the Starbucks board too...  think I've gotten atleast one every day for ages...  ;-)

Prospector

hello everyone

 

Prospector

@jcarlisle: with years of practice. Starbucks has me on its board :P

Prospector

*GRIN*   don't want to know how you are drinking your third Cup of Coffee... AGAIN?!?!?!?     hahahaha

Prospector

Morning all; working and drinking my 3rd cup of coffee again

Prospector

Morning, folks--time for some more coffee while waiting!   ;^)

Prospector

looking forward to the broadcast!

 

Prospector

Should be a pretty interesting discussion today...

Looking forward...

Prospector

2+ hours till start

Prospector

T minus 150 minutes... and counting...

Prospector

Happy Thursday everyone!

Prospector

Hello to everybody from San Diego

 

Prospector

Good morning!

Prospector

Looks like I'll be pulled away from this live broadcast (narrowcast?), too.  I'll have to review the archived version.  

It sounds like (and hope), that the presentation will highlight the need for information systems to be application domain specific - rather than the usual pattern of customizable templating.  If not part of the speakers agenda, I hope someone will ask the presenter for their comments in this regard.

Prospector

looking forward to the session. 

 

Prospector

Hello. Good Morning.. one more interesting session....

Prospector

Greetings and salutations all!

Prospector

Greetings to assembling data prospectors, et alia...

Prospector

Good Morning from NC!

Prospector

morning everyone.

Prospector

good morning y'all

Data Doctor

Good morning

Prospector

Good morning

Prospector

Good Morning Everyone!

Prospector

Hello everyone

Prospector
I hope to make it!
Master Analyst

Hope to make it live - but the immediate availability of replay is a nice feature (just don't get a chance to ask questions).

Prospector

Looking forward to tomorrow's presentation!

Prospector

greeting -see you later ...

Prospector

United We Stand

Prospector

God Bless Boston, God Bless the USA

Prospector

Prospector ?   "There's gold in them thar webinars!"

Master Analyst

good morning

 

Prospector

looking forward to this on thursday

Prospector

bleh taxs...Good morning anyways.

Prospector

good tax day to you

Prospector

hello everyone :)

Prospector

Hello, everyone!

Prospector

Good morning!

Statistician

glad to be here

Prospector

good morning sunday

Prospector

I'm still hoping that I can actually strike data gold

Prospector

Good morning all...

Prospector

hope everyone has a great weekend.

Prospector
TGIF. Talk to you next week.
Prospector

Greetings to all Prospectors!

Prospector

see you on apr 18.

Prospector

i am having trouble registering. Please advise.  ruthfalk@oncallresearch.com. Thank you.

Prospector

Greetings and salutations all!

Prospector

wow, only a few minutes since i got the email and already a crowd. i know, these are great presentations. i learn so much, and NEED to since i'm not technologically inclined. have a great weekend everyone and i'll listen to you next thursday during the chat.

Prospector

good morning all

Prospector

hello all.  Looking forward to the presentation. 

Prospector

Should be interesting!

Prospector

looking forward to this.

Prospector

should be interesting hope to attend

Prospector

Hello :) to all

Prospector

good day all.

 

Prospector

Looking forward to join you next week!

Prospector

Thanks for the invitation. I'm looking forward to participating!

Prospector

Problem is so many businesses don't even have a good handle on where all their data IS.

Prospector

I'll be there! Ciao.....

Prospector

Can't wait . . . .

Prospector

only 6 days to go...  *Grin*

Prospector

Looking forward to the chat

Prospector


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