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Picking a Big-Data Solution Supplier
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Re: Big data marketing
  • 4/14/2013 11:09:53 AM
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Whenever asked the  question "What is the best..." our answers always seem to start with "That depends.".

In the case of those choosing a Big-Data platform and service provider, I'd say you're looking at quite a select and selective set of decision makers.  You might use any broadband channel to get the brand name in front of their eyes; but after that, it will take more substance than form to get them to take an ever closer look; and it's only then, that they can perceive that which they will determine to be the important differentiation.

To get from name recognition to the point where provider and consumer are talking directly and specifically about a partnership; I think in-person or web-event presentations, with audience interaction may be the best means to that end - depending on the nature of the presentation.

If the presentation clearly expresses the differentiating factors, and if those factors resonate with the decision maker - that decision maker is more likely to seek more information about the provider. 

All this is assuming the differentiation requires technical expertise to present and appreciate.  If it's just "We'll beat any other Big-Data supplier's prices!" and target market always goes for the low bid - a billboard on the highway might be best. 

Re: Big data marketing
  • 4/14/2013 8:28:48 AM
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What are the best channels to promote that differentiation? Social media? TV ads? Tell me what you think

Re: Big data marketing
  • 4/12/2013 2:19:25 PM
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Yes! Differentiation is the key word.  In order to sell themselves as being different, providers will have to demonstrate how what makes them different makes them a better choice. 

Big data marketing
  • 4/12/2013 1:14:20 PM
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It looks like there is a huge opportunity for differentiation of vendors, same same is just confusing buyers.

Re: Point in video
  • 4/12/2013 10:04:41 AM
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I think it's a point that should be discussed; and this is a good venue for that.  Hope the author takes the post in context, too - doesn't feel I'm trying to sandbag him. 

A concern I have is that too often positions become entrenched in opposition, rather than being left open for discussion.  I like to think I'm not deaf to persuasion - if the reasoning is sound, I'll go where that leads.

Re: Point in video
  • 4/12/2013 9:44:44 AM
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@Brian27 -- good point! And great example. 

 

Point in video
  • 4/11/2013 6:24:24 PM
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"...users don't care where the data is located..."   This fragment is taken out of context; and as such we can't be sure it's a completely fair and faithful representation of the author's opinion - but that's the point: context matters.  Take data out of the context of its storage, and you can't be sure you are dealing with what you thought you had.

Here before you is Leonardo da Vinci's Mona Lisa! 

I believe the Louvre, in France, has the exact same thing.  Gee; maybe location does matter after all?

Re: Poll question
  • 4/11/2013 4:40:27 PM
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@Brian27, you've made me laugh -- but you're absolutely right, "Really difficult, I have no idea who is offering what" is a good fit as it could answer the question in any way you read it.

Looking forward to seeing your counterpoints to Bill's points.

Re: Poll question
  • 4/11/2013 12:16:04 PM
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Kind of a weighty topic for a Quick Poll. I'd like to have a little more information about the context and meaning of "big-data solution supplier."

Poll question
  • 4/11/2013 11:44:45 AM
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@Beth

Very good video post - though I disagree with some central points put forward. 

One thing the video and the comments on the poll ( "How easy is it to pick a big-data supplier?"), helped clear up for me, was the question being asked in the poll.  I thought the question was about suppliers of Big Data datasets (bringing in data from outside of the organization); where I see that it was about suppliers of Big Data solutions (platforms, tools, services).  As I responded "Really difficult, I have no idea who is offering what." that's probably a good fit for someone who misunderstood the question.

We can pick up the discussion of the points in the video, in another post.

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