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Analytics Success at McDonald’s Is a Team Effort
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Re: Team Work
  • 4/15/2013 9:52:41 AM
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Thank you for sharing your experience, SethBreedLove.

It makes me think of how Neel Sundaresan, senior director and head of eBay Resesarch Labs, describes analytics at eBay in the MIT Sloan/SAS report, "From Value to Vision" (referenced above):

Everybody in the organization – whether you are a technical person, a researcher or an engineer, a product manager, a businessperson, or an analyst – has to be data-driven.

Team Work
  • 4/14/2013 2:49:51 PM
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Team work is certainly key. I once worked on what I though was a very important project. While management agreed with me, I was not giving the tools to effectively collect the data and present it.  (i.e. software).   Additionally, the individuals I was collecting the data from where not enthusiastic about having an additional job duty and many  only put in a half baked effort if they did it at all.   

It really takes a team of motivated individuals to make analytics a success. 



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