Comments
FTC & the Data Brokers: Why You Should Care
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Re: Setting Standards
  • 4/19/2013 8:43:17 AM
NO RATINGS

The FTC's enforcement seems patchy.

Re: Setting Standards
  • 4/19/2013 7:50:48 AM
NO RATINGS

Gotta say that I'm not overly optimistic about the FTC

Re: Setting Standards
  • 4/18/2013 9:54:36 PM
NO RATINGS

We'll see, won't we?

Re: Setting Standards
  • 4/18/2013 2:18:49 PM
NO RATINGS

Public sentiments and pressure is ultimately determines the level of action with all government agencies.

Re: Setting Standards
  • 4/18/2013 12:55:54 PM
NO RATINGS

It all depends on how much power they believe they have. If there is strong public demand for controls on data sharing and use, they either have to play nice, or believe they can avoid regulation by lobbying or through the courts. Do they swing enough weight to carry the day through those channels?

Re: Setting Standards
  • 4/18/2013 10:38:48 AM
NO RATINGS

When push comes to shove, though, it'll be interesting to see how this all plays out with the data brokers. Will they keep playing nice?

Re: Setting Standards
  • 4/18/2013 12:48:45 AM
NO RATINGS

The big data brokers seem to be taking a pretty constructive aproach to this. All the public messages are very positive, very willing to cooperate with the FTC. I think that they not only see the handwriting on the wall, but the opportunity to set the standards for the industry. They know that bad actors put the whole industry at risk.

Re: Setting Standards
  • 4/17/2013 2:17:24 PM
NO RATINGS

FTC enforcement had been weak but will get as strong as necessary to control abuses. That has historically been that the unregulated will push the envelope until strong regulatory action becomes necessary and makes such acts unrewarding.

Re: Setting Standards
  • 4/17/2013 11:09:30 AM
NO RATINGS

How meaningful do most of you find the FTC's enforcement? Strong or weak?

Re: Setting Standards
  • 4/17/2013 9:12:46 AM
NO RATINGS

I think this will be interesting to follow. Data available for mailing lists is enough that you can create reasonably correct personas for different target segments. It's amazing how much is available. I wonder what the FTC will find throughout the industry.

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