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Customer Intelligence Gets Skinit in the Game
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Re: Can't do Business without CI
  • 4/29/2013 8:34:50 AM
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@callmebob, absolutely! I think the analytics folks at Skinit understand that. And for the company naysayers, they're also able to use the tool to show the customer paths to others internally, which helps explain the power here and get buy-in for suggested site changes.

Can't do Business without CI
  • 4/28/2013 12:58:59 PM
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Skinit is in a very competitive retail and eTail business segment. Doing "skins" for electronic devices has been around for a long time, companies have come and gone. A company like Skinit, or any other eTailer, has to get as close to their customer as possible and know what they want. Just "thinking" you know your customer and what they want just doesn't cut it nowadays.

Re: Personally
  • 4/27/2013 4:40:30 AM
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These skins may have been around for a while and it is a great concept indeed. As for targeting the marketing, seems like it would be a challenge in the beginning but after 2-3 clicks the site can adjust and give you what you might like. Still serendipity is great also...you can get out of your usual favorites if you stumble upon something nice.

Re: Personally
  • 4/26/2013 8:00:15 AM
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Ya, something a little more benign is what I'd favor, too. I might have to buy myself one of these!

Re: Personally
  • 4/25/2013 11:41:54 PM
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It's a nice way to create a state of mind around your devices - by using a photo that, say, makes you remember a pleasant vacation

Re: Personally
  • 4/25/2013 4:56:56 PM
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@ Beth, well that would inspire a person to meet their deadlines.  Might keep a few co-workers at bay also. :) 

I like a lot of the fine art.  I like things that don't go out of style.  I think it is a good site, and it helps you quickly find designs that you like. 

Re: Personally
  • 4/25/2013 10:50:31 AM
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Either way, it does cast a bit of a pall over the task at hand, whatever that might be!

Re: Personally
  • 4/24/2013 7:47:34 PM
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That skull would either keep me from opening my computer or scare me into working really hard!

Re: Personally
  • 4/24/2013 5:13:29 PM
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I kind of like this one for the analytics crowd. It says, "Ya, I know what's in your data." 

Re: Personally
  • 4/24/2013 5:01:25 PM
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I'd say more so than if it looked like this: 

 

 

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