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Integrated What?
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Re: Integrated what?
  • 7/20/2013 12:27:03 PM
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Having people from the data world explain a non-household concept fro. Multiple perspectives is a great way to get a message across. It will be inconsistent because that's simply what happens when you have 5 or so different people define something from their own set of experiences. Video is an excellent medium for such a release; they are short, to the point, and easy to consume.

Re: Integrated what?
  • 6/30/2013 10:59:55 PM
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First you have to understand the message you need to be delivering, and then the best way to convey that message to customers in each online or offline space. Is a customer crosses from one to the other, he or she might find the wording to be exactly the same or even the attitude, but their should be no mistaking the core message as one and the same.

 

 

Re: Integrated what?
  • 6/30/2013 6:04:25 PM
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Integrated marketing is about being consistent in your marketing both online and offine. "Consistency is key in making sure that consumers understand your marketing message which leads to a great result and return on your investment. The Integrated marketing helps by optimizing the spend whether online or offline and putting the right number of dollars towards the most effective approach". (From http://marketing.about.com/od/marketingplanandstrategy/a/Integrated-Marketing-What-Is-It-And-Why-Is-It-Important.htm ). I think it is about having a good and efficient marketing strategy online and offline.

Integrated what?
  • 6/26/2013 5:22:52 PM
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My takeaway from watching this video is that integrating marketing is about content, customer experience, and relevancy -- but i'm not sure I came away with a firm definition! I like this one, from a Businessweek post by Steve McKee, an integrated marketing specialist:

"Integration means communicating a consistent identity from message to message, and medium to medium, and (more importantly) delivering consistently on that identity. It requires not only the identification of a powerful, unifying strategy and compelling voice for your brand, but the discipline to roll it into every aspect of your organization—from advertising to sales, customer service to customer relationship management programs (and beyond). It's not for the faint of heart."



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