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Brace Yourself for Analytics Everywhere
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Re: Analytics Everywhere era
  • 7/10/2013 7:26:36 AM
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The day that starts happening I'll go get myself a 40 year old car and a nice lead box to carry my cell phone in. 

Re: Analytics Everywhere era
  • 7/9/2013 9:09:54 PM
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..

Sane IT writes


I touched on this in my post but when it's presented to me as a very low level info graphic or something like "hey traffic is bad on that road" I don't have issues with them using my data.  If it starts telling me "Bill leaves for work 5 minutes later than you, maybe you should car pool" then I'd start to have issues.


 

I can see the day coming when you might get a message like:  "This is your local law enforcement agency. Based on reports from your phone, our analysis of your GPS record reveals that you exceeded the posted speed limit today on Interstate 999 by 18 mph between 4:04 pm and 4:05 pm. Your citation with a convenient envelope for payment has been mailed to you. Have a nice day."

 

Re: Analytics Everywhere era
  • 7/9/2013 7:35:54 AM
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I touched on this in my post but when it's presented to me as a very low level info graphic or something like "hey traffic is bad on that road" I don't have issues with them using my data.  If it starts telling me "Bill leaves for work 5 minutes later than you, maybe you should car pool" then I'd start to have issues.

Re: Analytics Everywhere era
  • 7/8/2013 11:00:49 AM
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..

Noreen asks


Where do you find the line between useful and creepy on services like Google?


 

Maybe this is just a service available on smartphones? Cellphonewise, I'm still in the (gasp) mid-2000s, with a phone that's just a phone -- no texting, not even GPS. Juraissic!

Maybe you're referring to Google Now, Google's answer to Apple Siri? See:

Siri, meet your new competitor, Google Now

Some possibly useful excerpts:


You've heard of Siri? It's Apple's personal assistant. You can talk to it and it'll help you find information online, show you the weather and answer random questions.

Well, Google is taking on Siri on its home turf. The search giant released its own personal assistant -- called Google Now -- on the iPhone this week, after a successful run on Android phones.

...

Google Now takes all the data we feed it -- like what we search for, what we buy, where we are -- and learns our habits, giving us information before we ask for it. I use an iPhone and downloaded Google Now yesterday but so far, it's not very useful -- just information about the weather and nearby bus stops.

...

Tony Costa, an analyst at Forrester, says anticipatory computing is the next frontier in mobile search. Right now, search is mostly about asking for information, but the trend is to give you information before you ask for it.

"It's that aspect of these devices becoming active participants with their users rather than just passive order-takers," Costa said.


 

Google is watching you ... Now ...

 

Re: Analytics Everywhere era
  • 7/8/2013 9:33:24 AM
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Weigh in, everyone. Where do you find the line between useful and creepy on services like Google? Examples please?

Re: Analytics Everywhere era
  • 7/8/2013 8:42:53 AM
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I think when we see the trains running on time we get a sense of how great the use of analytics can be but it's a fine line to shift over and see individual travel patterns.  I see this every day on my phone since Google seems to like watching where I'm going and tell me roughly how fast I can get there.  I never gave it my home address, work address or told it that I stop at the same gas station regularly but my phone never misses the chance to tell me if traffic is going to delay me on my commute.  That gets a bit creepy but it's just on the safe side of me not worrying about it too much.  If it started mapping out my every move and sending me that data on a regular basis I might be creeped out enough to turn it off.

Analytics Everywhere era
  • 7/7/2013 5:08:49 PM
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..

Kicheko writes


We are already one foot in the analytics eveywhere era


 

I'm certainly seeing this in the public transportation industry — as I've indicated in several blogs here on A2 and in my presentation to the rail conference a month ago.  The public transport industry keeps finding more ways to utilize big data and analytics. Most of it just fine, some of it kinda creepy.

 

Re: Scratching my head
  • 7/5/2013 9:21:06 AM
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@kq4ym,

You note The availability of technology doesn't mean it will be put to it's best use. There's going to have to be a lot of training of folks to be able to use the new data propertly and effectively.


I agree -- and think now is the time to address this issue, rather than later, when the options become even more numerous and complex. What can we do today to effectively train business leaders and staff to make the most of all this data?

Re: Ha!
  • 7/4/2013 10:56:35 PM
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The cartoons really give us some food for thought. That was an interesting way of looking at it. Analytics will have a big influence in our everyday life in the future. I specially like the one about "it's not you, it's your data." I'm afraid that is already happening through facebook and other social networking sites. I wonder what it will be like when actual data is presented predicting the success or lack of success of relationships etc. And people rely more on the data than concentrating on an individual person. Face-to-face interaction is already very limited. I've seen people sitting next to each other sending chat messages instead of talking. I wonder how this will impact human behaviour and human relationships in general.

Re: Scratching my head
  • 7/4/2013 7:42:43 AM
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Data will be everywhere, but the application of the data for best use may be lacking. In the early days of desktop publishing everyone was then able to print most anything they wanted. That lead to some garish looking stuff back then. A lot of junk and some great output.

The availability of technology doesn't mean it will be put to it's best use. There's going to have to be a lot of training of folks to be able to use the new data propertly and effectively.

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