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'Like Me' & I'll Follow You Off That Cliff
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Re: Product differentiation
  • 7/12/2013 12:25:16 AM
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I like Consumer's Report.  Even if it can't test everything, it gives you some good criteria to consider. 

Likes are important.  I used to sell stuff on e-Bay and Amazon and I would protect my five star rating and do what ever it took to make a customer happy. 

Re: Product differentiation
  • 7/10/2013 5:59:57 PM
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Agree about Consumer Reports. Remember when it had to retract its infant car seat report in 2007?http://www.nbcnews.com/id/16691288/ns/business-consumer_news/t/consumer-reports-retracts-infant-car-seat-study/

Re: Product differentiation
  • 7/10/2013 5:34:58 PM
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Sharks vs Jets refers to "West Side Story"(Romeo and Juliet): if you don't chose a side you will be the enemy of every side. You can vote Republican or Democrat but writing in (is that still allowed) "Mickey Mouse" is individual and useless. We are after all social animals and we seek to be with our tribe (i.e. clique; with common interests), not some other tribe.

With Animal species with subspecies that can interbreed (birds, squirrels, et al) the same subspecies tend to aggregate with each other, unless there is no choice to do so (e.g. NYC? large population with nearest person a stranger? the Internet?).

@Beth: Consumer Reports only tests a fraction of choices, many are out of date by publication or are not available here on the west coast (like Noreen's smasburger). They also, like many tech magazines, have a policy of only testing mfg provided "freebies" (not alsways provided by every company). I prefer going to support forums and seeing how many real-world problems there are with a product: how many "dislikes".

@Ariella. Educational studies show younger children get up before their parents (at 5AM) to watch cartoons, but teens aren't awake enough to learn until ~11AM. Working at schools made me wonder why elementary school started later than middle schools (teens fall asleep in AM class).

You are single. Families tend to do the "one stop shopping" thing (more $$$ at one store). Yes some go to the mall and give their tweens $200 to shop at Abercrombie anf Fitch. However most will get duds for Mom, Dad, Kids, and unfashionable roll-the-eyes generic teen clothes at one-stop Khol's, Macy's, JCP, or heaven forbid, Walmart or Costco (where you can shop for groceries at the same time).

One old time true-ism of retail management was that a happy customer tells three friends but a dissatisfied customer tells ten people. Still seems to hold true: e.g. the negative buzz and sales of Windows 8, despite the number of "likes" on Microsoft's web page.

Safety does not exactly equal conformity. Taking risks for the the sake of taking risks is immature and irresponsible. Though in IT we learn that going with Cisco gear is always a safe choice. A few years ago the saying was: "nobody ever got fired for buying IBM." I'm less than a fashionista, but the cliched "little black dress" is still a successful choice.

 

Re: Product differentiation
  • 7/10/2013 10:44:04 AM
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I think for larger purchases an unbiased source that puts the products through the wringer, like Consumer Reports, offers a good pre-purchase research option.

Re: Will follow you for a Cliff Bar
  • 7/10/2013 9:16:37 AM
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@Noreen LOL, one of my kids usually limits herself to grunts by way of communication in the morning.

Re: Will follow you for a Cliff Bar
  • 7/10/2013 9:06:45 AM
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To be honest Ariella I try to avoid people in the morning!

Re: Will follow you for a Cliff Bar
  • 7/10/2013 8:59:38 AM
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@Noreen If you've picked up a Cheerios box lately -- at least the 14 oz. size -- on its back it makes the case for breakfast at home by arguing the just a single latte covers the cost of 8 bowls of cereal. Of course, you just don't feel as cool eating your Cheerios at home as you would sipping from a Starbucks cup on your way to work.Even people who flock to Starbucks often do so not because it offers the best coffee but because it's where the crowd they wish to identify with goes.  

Re: Will follow you for a Cliff Bar
  • 7/10/2013 8:54:51 AM
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@SaneIt But some people are like that: they feel secure in the familiar. Why risk disppointment when you have the option of a safe bet, is the line of reasoning there. Some take it so far that they will have the exact same thing for lunch every day. 

Re: Will follow you for a Cliff Bar
  • 7/10/2013 8:48:00 AM
NO RATINGS

SaneIT - isn't a quest for safety a key part of conformity? Btw - I can count on one finger the number of times I ate fast food in the past year, excluding smasburger - which really is a good quick meal

Re: Will follow you for a Cliff Bar
  • 7/10/2013 8:45:53 AM
NO RATINGS

My friend, who works in the NYC clothing district, explains that she doesn't deal in designer wares. Rather she jokes that she "clothes the asses of the masses" with inexpensive, bland apparel. I guess when you are targeting that demographic you assume a certain amount of likes (sorry Meta!) and worry more about the minority of detractors

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