- 7/22/2013 12:20:07 PM
I have to confess to just taking my chances, then taking note of which wines I really like and keeping my eye out for those when it comes time to buy more. But besides taste, my liking is highly contingent upon how bad of an allergic reaction I have to a particular wine. Do I get immediately congested, or not till after the second glass? More than anything, it's a big game of chance.
- 7/22/2013 12:17:37 PM
But then there is the way most of us buy: check how much money we have in our wallet, pull two bottles in that price range and basically go "Eeny, meeny, miny, moe...."
- 7/22/2013 12:04:51 PM
Producers such as Justin in Paso Robles, MacRostie in Sonoma Coast, Napa Valley's Chappellet and Charles Smith Wines in Washington are just a few using QR codes to help consumers make a more informed decision when purchasing wine, according to Wine Spectator.
Some codes open simple tasting sheets with information on the vineyards or vintage. Others, like those used by Oregon's Argyle Winery, are more complex and link to content such as winemaker videos and food-and-wine pairing suggestions. Other producers are turning to QR to tell a story about their wines.
- 7/22/2013 8:40:49 AM
I usually buy my wine at Costco or Whole Foods, and haven't seen that kind of capability at either of those stores. But it makes so much sense and would have to think somewhere, someplace, some wine seller is doing so. You think? Anybody know of an example to share?
- by impactnow, Blogger
- 7/21/2013 1:16:18 AM
Many wine companies rely on their ratings to sell their wines. Those little posted ratings in stores are really their version of analytics to sell wine. Now, being the tech person that I am I would love to scan a QR code on a bottle and get the latest ratings and info on the wine. That would really help sell and unknown vintage.
- 7/19/2013 3:30:09 PM
@tinym, that's an interesting question. Many beverage companies would hire advertising firms to create their messaging, and help with label design. But that's not the case with the average winemaker.
ANALYTICS IN ACTION
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- by James M. Connolly