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Don't Diss the Data – People Are the Problem
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Re: Failing?
  • 7/23/2013 7:44:09 AM
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To sum it up, I guess, whether an analytics culture is driven from top down or from within the ranks (with executive sponsorship for best result, I think), the point is having one will be a business imperative going forward. 

Re: Failing?
  • 7/22/2013 10:48:14 PM
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Sethbreedlove, that is where forums like Allanalytics, consultants and review magazines step in. They can justify that how hiring analysts can improve profitability and productivity of the organization.

Re: Failing?
  • 7/22/2013 10:42:54 PM
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Beth, I can relate to what you are suggesting. There are always people in business units that are analytically strong and can visualize how their business can grow if proper use of analytics is made and they will be the ones to convince the leaders to employ staff that are analytically strong.

This is good news
  • 7/22/2013 5:36:37 PM
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"...because people are 1) too unwilling to create cultures that value standardized, efficient, and repeatable information, and 2) too complex to be reduced to "thin data" created from digital traces."

This warms my little heart.  It's nice to know that people can't be so easily pidgeonholed into certain behaviors.  Yes, we all have our routines, but eventually excitement almost always wins out over comfort.

The "thin data" part is interesting to me as well since it points out that the digital traces we leave behind could be total anomalies and not indicative of our typical habits.

 

Re: We've Met The Enemy And It's Us
  • 7/22/2013 10:16:02 AM
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Data should be objective, but people are by their very nature intrinsically subjective. So there will always be something of a disconnect.

Re: We've Met The Enemy And It's Us
  • 7/20/2013 12:14:46 PM
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I agree as well. Whats at fault here are the manners in which we collect data, or rather, attempt to collect it. Its nigh impossible to record genuine data about say... pupil dilation when presenting a subject with items may like or dislike in a cold and awkward testing room.

Re: Failing?
  • 7/19/2013 11:50:39 AM
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Funny, Jeff, I just got off the call with an analytics leader at a major company who was talking about the value of agile analytics. While we weren't speaking about data-driven culture by those words, as she described the role agile analytics plays in project and change management it was clear that this is what helps engage and get buy-in from the business. And having a business team that's advocating for the use of analytics and striving for data-driven decision making is what it's all about!

 

Re: We've Met The Enemy And It's Us
  • 7/19/2013 10:10:09 AM
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Agreed.

 

We've Met The Enemy And It's Us
  • 7/19/2013 10:07:28 AM
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Although bad data can certainly be blamed at time. The collection process and criteria for collection might be flawed.

But I would think generally the errors are going to crop up as we humans try to make sense of the results. And even before that, attempt to come up with an algorithm that even valid.

Re: Failing?
  • 7/19/2013 9:22:21 AM
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@Beth  Partially.  I think part of the solution, is to make these projects agile.  Deliver smaller parts of the overall solution.  And train people on how to use the solution.  I think this will help push companies towards a data-driven culture.

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