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A2 Academy: Big-Data & Your Customer Smarts
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Customer Data
  • 10/21/2013 10:55:45 PM
NO RATINGS

I am all for data from customers being used to help in the long term. While it may scare some to know that their data is being collected, they should understand that in a data driven world it can and is being used for good in many aspects of daily life.

Re: A balancing act
  • 10/10/2013 8:34:30 AM
NO RATINGS

Beth, this has been an open debate for awhile and different views prevail depending on how the question is crafted. To my view, the consumer is an uniformed and unwitting participant. Gathering data is a transaction and as such should be subject to disclosure practices. Once gathered and made usable, especially potentially sensitive info, burden to safeguard and to use judiciously is acquired. My view at least.

Re: A balancing act
  • 10/10/2013 8:17:57 AM
NO RATINGS

@rbaz, so is the burden on the companies that use the data or the consumers, however unwittingly, allow its use by not being more careful about how, why, and what fors of the data they do share?

Re: A balancing act
  • 10/9/2013 9:06:04 PM
NO RATINGS

Beth, identifying potential customers through data mining is not a privacy concern. But once individually identified the entity becomes more personal and subsequent data gathering without the individual's approval or knowledge becomes a privacy issue and concerns arise on not only the use but the safeguarding of this data.

Re: A balancing act
  • 10/9/2013 11:02:00 AM
NO RATINGS

I don't know @rbaz. Determining customer lifetime value (CLV) based on a customer's existing relationship/spending patterns seems less of an issue to me than, say, mining social networks for information on customers. 

Re: A balancing act
  • 10/9/2013 10:51:17 AM
NO RATINGS

I'd imagine.  If you are using the data right, you are delighting customers instead of scaring them.

Like a superior concierge or restaurant server

Re: A balancing act
  • 10/8/2013 4:39:14 PM
NO RATINGS

Of the four groups outlined in the article, identifying customer value screams the loudest on privacy concerns because the individual consumer is being singularly identified and targeted. I see many avenues where this could lead in a negative way.

Re: A balancing act
  • 10/8/2013 10:46:48 AM
NO RATINGS

I would guess that a privacy lawsuit would change that in a hurry. I think we all need to be sensitive to what we are collecting and how we use it.

Re: A balancing act
  • 10/7/2013 5:02:37 PM
NO RATINGS

Fair enough! Looking forward to Wednesday's lecture, Daniel. I think we're just at the brink of a new world for both consumers and companies thanks to big-data.

Re: A balancing act
  • 10/7/2013 1:25:39 PM
NO RATINGS

@Bett, that is a very good question given the increased sensitivity these days with privacy issues. But to tell you the truth, knowing too much about a customer rarely comes up in the discussion. The overriding concern is how to use big data to enhance sales.

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