- by SRS1, Master Analyst
- 10/22/2013 2:22:45 PM
Having a good star rating for Netflix may not initially increase subscribers and revenue but it will help them stay competitive. The star rating keeps their current subscribers happy which hopefully through word of mouth increase new customers.
- by BethSchultz, Blogger
- 10/14/2013 11:37:00 AM
Hi Meta. I'm attending the Direct Marketing Association conference here in Chicago, and having just listening to today's keynote address with Terry Jones, of Travelocity & Kayak.com fame, I'm finding his message of innovation quite applicable to this post. While Jones directed his mantra of "innovate, innovate, innovate" to his marketing audience (one presumably highly data driven) he could easily have been talking to data analysts. I would imagine, if so, he'd advise data analysts to try new models. If they fail, try again. You can't get ahead by sticking with the same old, same old -- especially when it no longer applies or isn't the right way to go about it in the first place.
- by metabrown312, Blogger
- 10/14/2013 10:22:22 AM
Netflix emplys a team of trained analysts, so I don't doubt that they had a reason to belive it was important. For example, I wouldn't expect someone who had not liked the movies he'd seen would not be likely to renew - so, there's a revenue connection.
I'd like to hear how they made the case to offer a $1 million prize. Was it purely based on how they valued the model, or was PR the real goal?
- by tomsg, Data Doctor
- 10/14/2013 9:55:08 AM
If you think about it, of course one size does not fit all. I wonder if Netflix realizes that they are probably not even asking the right questions. Is the star rating what they are after or is it an icrease in subscribers and revenue? Does that really corelate with the star ratings of the content?