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What's an Acceptable Excuse for Sloppy Marketing?
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Re: Hmmm..
  • 10/23/2013 1:31:47 PM
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I can see it now, the next big thing is not just analyzing customer data to provide a better experience for them but to let them know what is it that their alter egos or inner demons or true selves (take your pick!) really want. LOL.

Re: Hmmm..
  • 10/22/2013 6:28:46 PM
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Hi @Pierre,

Isn't that the truth! Spam comments are the bane of my existance on my other blog. Even with a tool we're using that has helped, I used to get 30 - 40 spam comments every day linking back to online pharmacies, XXX YouTube channels - you name it. And your search rankings take a hit if you leave those links in place, so it's not something you can simply ignore either...

Thanks for the comments!

JB

Re: Hmmm..
  • 10/22/2013 6:25:47 PM
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Hey Beth!

It's entirely possible I am being targeted specifically and some super-duper smart algorithm of theirs sees a side to JB that's doesn't come out to play every day...  LOL

Or it may be that the fringes gravitate toward guys like me who are tolerant and inclusive - my Facebook avatar is the red equality sign of the Human Rights campaign http://www.hrc.org/ if that's any indicator. But even so - twerking and pole dancing ?!? I'm not offended by it, I am simply not their target - that much is certain!

:)  JB

Re: No joke
  • 10/22/2013 6:18:19 PM
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Hi @Jeff and @SRS1,

I have not heard of an email tax, but I wonder if that would deter anything. We do have the ability to target better and it's possible that these deal-a-day email service providers give their clients the ability to target for a fee or a random blast as the cheapest option, but either way it's going to undermine their value to all parties involved if they don't do better targeting. I get other deal-a-day emails from 2 other vendors and none have offered me stuff like twerking lessons or pole-dancing for "fitness."

Thanks for the comments!  :)  JB

Re: No Excuse
  • 10/22/2013 6:13:18 PM
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Hi @PredictableChaos,

That's a great question about multi-users on devices and what may have happened with any cookies - certainly plausible. In this case, it's my work computer and work email, so there was no daughter-surfing online catalogs (or my son surfing YouTube videos of Zombie attachs and the like). We do share an iPad at home and there's plenty of recreational surfing going on on that device (mine included), so I don't think there's a way my profile could have been "cross-contaminated" by any cookies on that device. Good thought, though!

Cheers!  JB

Re: No joke
  • 10/22/2013 2:31:49 PM
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Never heard of the email tax but it should be brought back asap. 

Re: Hmmm..
  • 10/16/2013 4:20:03 PM
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Hi Pierre, isn't it fair to say, though, that some marketing operation's build strategies around spam --  urr, I mean, direct mail?

Re: No Excuse
  • 10/16/2013 12:17:15 PM
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@Pierre You do have to customize your product as much as you can so that it meets the requirements of the target group. However, there is a limit to everything. You have to know when to stop.

Re: No Excuse
  • 10/16/2013 9:59:42 AM
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Phoenix, I am sure as Google and other search engine incorporate more contextual search queries in the algorthms, the possibility of mixed ads will show.  You raise a great point about what can happen; The public has already seen what could happen with the Target diaper coupon incident a year or so ago.

Re: Hmmm..
  • 10/16/2013 9:47:44 AM
NO RATINGS

One great aspect of removing sloppy marketing is avoiding blame for spam. I get spam from Mongolia, even from businesses that are legitimate (My business name picks up from there; I am still investigating the why behind it, possibly a word definition). I can't imagine businesses wanting to be associated with spam because of sloppy marketing efforts.  Plus, the effort towards big data means that the bar for accuracy is expected to go higher as time goes on.

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