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Viva the Data Revolution!
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Re: Reaching out and cashing in
  • 10/16/2013 4:00:02 PM
NO RATINGS

It's all about team work one way or the other, right?

Re: Reaching out and cashing in
  • 10/16/2013 3:12:14 PM
NO RATINGS

The one piece of advice that I've heard from a few proactive CIOs is to arrange "ride alongs" for the IT folks -- or in this case, the data managers -- so they can shadow the lines of business and actually see their efforts in action. Setting up something like this even once a month can break down barriers and give both sides a greater appreciation of the work involved. 

Re: Reaching out and cashing in
  • 10/16/2013 8:24:43 AM
NO RATINGS

Well, I don't think barging into meetings will win you any friends. But I've always heard that forming strategic partnerships with other business leaders and getting the ears of a high-level executive who will champion your cause are two critical steps along the way. It takes time, and effort -- but I do believe, as does Woolley, that the all will benefit in the end. What about you? Any other suggestions on how to go about getting a seat at the table?

Re: Reaching out and cashing in
  • 10/16/2013 7:12:36 AM
NO RATINGS

The direct marketing industry of course has an interest in making sure the data revolution is won responsibly. Direct Marketers have had to fend off the "junk mail" accusations for decades and just don't want to wage another battle with the public and government over improper use of private data. The urging to use data responsibly and carefully will contine.

Reaching out and cashing in
  • 10/15/2013 11:46:51 PM
NO RATINGS

I think the advice here is very sound, and it echoes the kinds of conversations that are happening in every business where IT and operations have to align better to drive the business. 

When we urge data-driven marketers to get involved at every step of business processes, though, how do we suggest they do it? Barge into meetings? Take strategic managers out to lunch? How can companies and departments foster this kind of collaboration?



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