- by Broadway0474, Blogger
- 10/20/2013 9:51:07 PM
@Michael, congrats on the full-time appointment. Best o' luck! I've been here about 2 years or so, and for the past year about I've been an occassional blogger. Something for businesses to keep an eye out for: opportunities to measure what was previously considered unmeasurably.
- by Nnanci, Blogger
- 10/20/2013 3:53:35 AM
Hi Michael, i'd also like to extend my welcome to you on joining A2. I've been around almost 2 years. My greatest concern is how we can leverage new capabilities of drawing value out of data, while at the same time allowing the people to retain most of their privacy. That balance is where my greatest interest lies when it comes to analytics.
- by Jeff, Data Doctor
- 10/19/2013 12:29:44 PM
Welcome Mike. Jeff here, been posting here almost two years as I learn about stats and big-data. The biggest thing I'm interested in is using data to make decisions...in all it's forms.
- by PredictableChaos, Data Doctor
- 10/18/2013 9:57:14 AM
Can you point to a company you think is doing a particularly good job of using analytics for marketing?
Target is able to offer a 5% discount on everything you buy just to let them really track what you buy at their stores. Think about that. 5% of revenue is enormous compared to what most retailers are able to justify on analytics. And this is before you count actual out-of-pocket expenses.
Another example is Facebook. Analytics for marketing is a big part of what they so, the data is incredible and they use it very well.
- by BethSchultz, Blogger
- 10/18/2013 9:50:34 AM
So much of this description seems about respect. Is it that the oldest folk in the room don't have smartphones, or that they understand the value of respecting the presenter? (Or understand the value of the opportunity to hear from a thought leader?) By catering to Gen Y, are we in sense endorsing bad, self-centered behavior under the guise of "getting" them?
- by Michael Steinhart, Blogger
- 10/17/2013 11:50:48 PM
Thanks, TAanderud. I think we did a video together a few months back, right? I mean, I just introduced you all and then sat back while Beth did the heavy lifting. Now that I'm on A2 full-time, I am sure we'll see more of one another. And it certainly has been fun so far!