- by SRS1, Master Analyst
- 10/22/2013 3:28:42 PM
Like the way he defines big data as a way to help understand the customers better. He added:
"It helps us gather personal preferences to customize the experience they have with our organization. Big-data helps us forecast our business -- on a year-to-year, game-to-game, hour-to-hour basis –- to determine demand for a specific seat. Before, we priced seats on lower vs upper bowl. Now, based on our big-data, we can measure demands for specific seats, not whole sections. Big-data helps us figure out what to charge for tickets by opponent and by game.
Big-data helps us predict our business moving forward. It has helped by giving us a predictive renewal model -- the core of our business is season ticket holders. SAS helped us create a model based on use of tickets, merchandise purchases, season ticket holder events, and more to help us predict who we need to reach out to for renewal."