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How the Orlando Magic Uses Big-Data to Win Fans
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Big data
  • 10/22/2013 3:28:42 PM
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Like the way he defines big data as a way to help understand the customers better. He added: 

"It helps us gather personal preferences to customize the experience they have with our organization. Big-data helps us forecast our business -- on a year-to-year, game-to-game, hour-to-hour basis –- to determine demand for a specific seat. Before, we priced seats on lower vs upper bowl. Now, based on our big-data, we can measure demands for specific seats, not whole sections. Big-data helps us figure out what to charge for tickets by opponent and by game.

Big-data helps us predict our business moving forward. It has helped by giving us a predictive renewal model -- the core of our business is season ticket holders. SAS helped us create a model based on use of tickets, merchandise purchases, season ticket holder events, and more to help us predict who we need to reach out to for renewal."

 

 

Great article
  • 10/17/2013 1:57:24 PM
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I liked that he made mention of their use of "predictive modeling" and how it is helping them to succeed.



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