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Re: PBLS: Morning Keynotes
  • 10/23/2013 10:04:06 AM
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Jim Davis on how to monetize data:

Retail - capture it and sell it to partners and suppliers

Telecom - bring competitor data together to pool data and create new opportunity for selling it

Financial - derive merchant information from credit card data. Sell it to merchants or provide it as a value-add.

Automotive - vehicle data to drive consumer, supplier, and insurance categories

Re: PBLS: Morning Keynotes
  • 10/23/2013 9:57:59 AM
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Davis traces trend lines for "analytics," "big data," "Hadoop," and "Internet of things."

Re: PBLS: Morning Keynotes
  • 10/23/2013 9:55:42 AM
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Davis shows a Google trend line that illustrates how "analytics" has grown in awareness from 2007 to today. He points to the economic difficulties of 2008-9 as driving companies to look for an edge.

Re: PBLS: Morning Keynotes
  • 10/23/2013 9:53:56 AM
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CMO Jim Davis takes the stage to talk about "treating data like money." Everyone's poking fun at Isaacson's notepapers falling out of his pocket.

Re: PBLS: Morning Keynotes
  • 10/23/2013 9:50:26 AM
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Goodnight talks about the "Curriculum Pathways" project, where they provide materials for children in grades 6-12. He says 100,000 teachers are using it, and it's free of charge. 

"This country is not producing enough STEM-skilled college kids. WE have to go back to K-12 and get kids more interested in math and science. Otherwise most of the innovation that used to occur here in the US will occur in China and India and somewhere else in the world.

I don't have a problem with that, but my kids and grandkids live in this country, and I'd hate to see it turn into a service economy where we depend on India and China for innovation and manufacturing."

Re: PBLS: Morning Keynotes
  • 10/23/2013 9:41:54 AM
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Goodnight: We're trying to make analytics accessible to the masses. Use icons and menus to create models instead of typing in command strings.

Re: PBLS: Morning Keynotes
  • 10/23/2013 9:40:08 AM
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How can people make confident business decisions in a world that's changing so quickly? Analytics!

Re: PBLS: Morning Keynotes
  • 10/23/2013 9:36:19 AM
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How do you handle resistance to change? That's when we reorganize.

Re: PBLS: Morning Keynotes
  • 10/23/2013 9:34:21 AM
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Goodnight says true big data is coming from sensor arrays and M2M feeds. He explains multithreading to Isaacson as he describes real-time analytics.

Re: PBLS: Morning Keynotes
  • 10/23/2013 9:32:23 AM
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"Most of our customers don't have big data. It's not that big. Everyone's talking about big data because the journalists and analysts got tired of talking about cloud computing." -- Jim Goodnight

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