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Re: The future
  • 10/31/2013 11:01:03 PM
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I also wonder if that confusion is from too many vendors and too many options that result from vendors trying to "engage" customers. ;-)

Re: The future
  • 10/31/2013 11:00:08 PM
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I'll add it is also a challenge in properly managing a project to conclusion.  Believing in something as straightforward overlooks the complications in which good project management can address (or maange, at least).

Re: The future
  • 10/31/2013 10:58:01 PM
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More than likely true, plus with the latest solutions increasingly in place, we are seeing and understanding how much more complex the answers can be.  In marketing, we were concerned about attribution to one channel, today its multichannel  and attributing conversion to the right channel. That question was always existed in one form, we just have better ways of measuring and seeking the answers.

Re: The future
  • 10/25/2013 3:06:42 AM
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Good point,  I think that is probably the case more often than not.

Re: The future
  • 10/25/2013 2:37:03 AM
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It may well be. Maybe we just think we know more than we do.

Re: The future
  • 10/25/2013 12:07:59 AM
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" What sometimes looks straightforward on the surface, often is not."

@tomsg     Could this be a sign of the times ?    Probably not.  IMO things have always been more complicated than they initially appear.

Re: The future
  • 10/25/2013 12:05:30 AM
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" Also, there are so many new analytical programs popping up all the time."

@Seth  Good point.  It is getting to the point that you spend more time trying to find the right tool or package than you do trying to answer the questions you have in the first place.

Re: Good stuff
  • 10/25/2013 12:02:09 AM
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@kicheko   I agree conferences have the potential to be eye opening.  I must be going to the wrong ones though, because it just seems like the ones I have attended have a ulterior motive - the selling of their product.

Re: The future
  • 10/24/2013 11:58:25 PM
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@Hospice   I agree but what do you do when there are no experts around ?

Re: The future
  • 10/23/2013 8:13:05 AM
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@Seth,

" It takes a lot of thought and insight to narrow down and make things managable."

When we have the right tools, all projects become easily manageable. But finding that right tools is not always an easy task. Talking with experts can help you pin down what you need for your project.

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