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Why Marketing Should Speak Data
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Re: Data Speaks for the Customer
  • 10/30/2013 1:59:26 PM
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Thanks for suggesting Mozilla Lightbeam. I have not checked it out, but I would like to see how it adds to the measurment toolsets available.

Re: Data Speaks for the Customer
  • 10/28/2013 8:50:16 AM
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Hi @kicheko,

Great point! I'll have to check out Mozilla's Lightbeam. I also wonder about all the fuss about tracking. At the end of the day, I think people need to stop and remember that the vast majority of content on the web is provided "free" of charge, so tracking and usage of data is an important part of the business model that's emerged.

Thanks for following and commenting!

JB

Data Speaks for the Customer
  • 10/28/2013 3:47:06 AM
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John, - Indeed data enables the marketer listen to the customer and act accordingly. Its ironic that tracking elicits a lot of negative emotion still. Although some customers say they do not mind being tracked for most part provided they know exactly what is being tracked.

Btw has anyone checked out mozilla's new lightbeam....totally astounding the tracking statistics. Yet i seem to feel more comfortable now that i know who is tracking me.



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