Comments
Marketing Optimization: 5 Lessons Learned
View Comments: Newest First | Oldest First | Threaded View
Marketing Optimization
  • 10/28/2013 4:00:12 AM
NO RATINGS

Seems that a lot goes into determining what a customer needs and indeed the value of a given customer as relates to the investment on them. The more data that becomes available, the likely that marketing will be more precise, yet also the downside is that we could hide options from certain customers because the data says so and probably lose customers when they discover this strategy.



INFORMATION RESOURCES
ANALYTICS IN ACTION
CARTERTOONS
VIEW ALL +
QUICK POLL
VIEW ALL +